What kind of marketing is best for you?
The world of marketing can get confusing. With all of the buzzwords flying around, and more being added on a daily basis, just deciding on an overall strategy for your business can seem complicated – but it doesn’t have to be. The important thing to realize is that a lot of the terms or types of marketing you are hearing actually overlap each other.
The takeaway from this overlap is that you should approach your marketing strategy in the same way. These overlapping tactics fit together to create an integrated marketing strategy that is designed to tell your brand story while building awareness. In most cases, businesses will look at how a strategy affects the bottom line at the end of it all, but we all need to be realistic about how we get there and how much time it will take to build your business. While it will take some time to build using a marketing strategy, your business won’t grow at all unless you are telling your story.
Let’s talk a bit about how you can decide what kind of marketing types are best for you.
The first order of business is to decide who your customers are. Are you selling to other businesses (business to business or B2B) or are you selling to consumers (business to consumer or B2C). Once you decide on that, your next route should be a bit of research to find out more about your target audience. What do they like, where do they get their information, how do they like to receive information, etc.
Once you know about your audience you can look to see what type of marketing you should focus on. Keep in mind that you can’t be all things to all people (especially if you are on a tight budget!). This means looking at your budget and deciding what is going to give you the best return on your investment.
Your focus should be on building a community of loyal followers for your brand. Here are the common marketing types you can choose from. Remember, this process isn’t mean to be quick! Take the time to really think about what is right for your brand.
Once you decide what marketing type is right for you and your target audience, it’s time to start building a great strategy. Don’t be afraid to have fun with it and push the boundaries of your comfort zone a bit!
