SongBird Spotlight

Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!

Marketing, Strategy Felicia Guthrie Marketing, Strategy Felicia Guthrie

Leveraging influencer marketing for authentic engagement

Influencer marketing is important for brands because it allows brands to reach a wider (and targeted) audience through a creator who has already established trust and credibility with their loyal followers. This can help brands increase awareness, lead to more sales, and more.

With all of that in mind, let’s talk about how you can leverage influencer marketing for authentic engagement.

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Marketing Candace Huntly Marketing Candace Huntly

How to use storytelling in media relations

Journalists are inundated with countless pitches daily and storytelling has become even more important in media relations strategies. It’s no longer enough to present facts and figures—the key is to weave these details into compelling narratives that resonate with both journalists and their audiences. Here is why storytelling matters and how to use it in your media relations.

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Strategy, Marketing Candace Huntly Strategy, Marketing Candace Huntly

5 ways to refresh your brand for the new year

You don’t need to overhaul your brand and business (unless it’s necessary), but the start of a new year is a natural time for businesses to take stock, set goals, and refocus efforts. A brand refresh will allow businesses to stay relevant and engaged with their target audiences. Small, strategic updates can make a big impact. Here are a few things to consider to refresh your brand for the new year.

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Marketing, Strategy Candace Huntly Marketing, Strategy Candace Huntly

6 Marketing Trends to Watch for in 2025

New year, new you and all that… Reality is that most of us won’t make huge changes to what we’re doing, but we SHOULD be aware of how marketing will shift this year. Here are a few trends to keep an eye out for this year and how you can incorporate them into your marketing strategy.

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Marketing Felicia Guthrie Marketing Felicia Guthrie

Fave holiday marketing campaigns

The holiday season is in full swing and that means that this year's holiday marketing campaigns are as well. Let’s unwrap some of our favourite holiday marketing campaigns this year and why they are favourites.

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Strategy, Marketing Felicia Guthrie Strategy, Marketing Felicia Guthrie

Setting social media goals for 2025

A big part of ringing in the new year is thinking about your resolutions and goals for the year ahead, from personal ones to professional ones.

If you’re using social media for business, you should be thinking about your social media goals for the year, but what does setting goals for social media look like? Let’s get into it!

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Business, Marketing Candace Huntly Business, Marketing Candace Huntly

Setting yourself up for success in 2025

Marketing is constantly changing and it is important to stay on top of your strategy to make sure you are getting the most return on your investment. I know a few of us are eager to close out 2024 and we’re looking forward to a fresh start in 2025. Now is the perfect time to evaluate where you’re at with your marketing, move beyond reactive trends, and focus on what you want to accomplish in the new year – and how you’ll do it.

Here are 5 things to consider as your prepare your business for marketing success in 2025.

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Business Felicia Guthrie Business Felicia Guthrie

Tools to allow you to take a break over the holidays

The holiday hustle and bustle is right around the corner and while we’re holiday shopping, spending time with family and friends, and celebrating, it’s important to get some much needed rest as well.

So if you’re hoping to take a much needed break this holiday season, here are some tools, both professional and personal, to help you take a break!

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Marketing, Strategy Candace Huntly Marketing, Strategy Candace Huntly

6 tips for crafting the perfect holiday marketing message

We’ve been talking all things holiday marketing the past couple of weeks. It does get busy, and your customers will be looking for the perfect gifts and experiences. The reality is, unless you have the right message, your holiday campaigns could fall flat, and they won’t have the lasting impact you hoped. Your message needs to go beyond holiday cheer if you want to have a successful holiday campaign.

Here are some tips to help you create a winning holiday marketing message:

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