A big part of ringing in the new year is thinking about your resolutions and goals for the year ahead, from personal ones to professional ones.

If you’re using social media for business, you should be thinking about your social media goals for the year, but what does setting goals for social media look like? Let’s get into it!

Keeping on with the theme for the month, we’re talking small business! Here are a few of our favs so you can get shopping small and shopping local!

October is Small Business Month and we couldn’t talk about small businesses without showing love to some of our favourites - especially when the gift giving season is right around the corner!

So without further ado, here are some of my favourite small businesses.

Here’s how to create a budget-friendly marketing plan without sacrificing big impact and effectiveness.

There are only 13 Friday’s until Christmas and we’re ready to help you shine as brightly as Christmas lights! This month we’ve been looking at various holiday topics and today we’re taking a look at some trends and ideas for 2024 Christmas marketing!

We’ve been talking all things holiday marketing the past couple of weeks. It does get busy, and your customers will be looking for the perfect gifts and experiences. The reality is, unless you have the right message, your holiday campaigns could fall flat, and they won’t have the lasting impact you hoped. Your message needs to go beyond holiday cheer if you want to have a successful holiday campaign.

Here are some tips to help you create a winning holiday marketing message:

Maybe your business is fresh, maybe you’re launching a new product, or maybe you just feel like things are getting a little stale and could use a boost - creating a mouth-watering social media strategy could be one of the keys to success.

Let’s take a look at how you can do just that!

Do you sell a complicated product or service? Or maybe your focus is on innovation so you’re introducing something new that your customers aren’t familiar with? One of the biggest challenges can be communicating the value of what you have to offer to your potential customers. When your product or service is intricate or highly technical, you need to find a way to simplify your explanation.

Creating the right messaging and content will help you simplify your communication and allow your audience to see the value in your offering.

Let’s talk about some of the key essentials of media relations and some practical tips to help you run a successful media relations strategy for your business.

If you’re on social media for your business you’ve probably heard about the “algorithm” - but what exactly does it mean and what does it mean for your social media strategy?

Consumer behaviour, economic downturn, and the way we do business have all created a shift in the traditional media landscape. What does it mean for businesses who are trying to generate buzz with a more traditional PR strategy?

Summer is the perfect opportunity to harness the power of user-generated content (UGC) to amplify your brand’s reach and engagement. User-generated content is when your audience creates content instead of you. It could be any form of content – think social media posts about your brand, product reviews, etc. It not only builds trust and authenticity but also creates a sense of community and connection with your audience. Here’s how you can effectively encourage and leverage UGC for your summer campaigns.

We’re less than a month away from summer and if you’re putting your summer marketing strategy together, this blog is just for you!

Every spring and summer we share summer marketing tips, so let's take a look at some of my favourite tips about summer marketing.

If you’ve been watching or reading the news at all, you’ve probably heard talk about banning TikTok in the United States despite the popularity of the app.

Let’s dig into what’s going on, the implications on the influencer industry and marketing for brands, and more.

We’ve written a lot about summer marketing, so I thought I would round up a few of my favourite blogs with some great tips to get you going on your summer strategy.

New technologies are continuing to influence and change how we use social media and the effects it has on us as a community.

If you’re considering marketing automation as part of your strategy, here are some pros and cons to help you make the final decision.

Measuring customer satisfaction is important because it allows businesses to gauge what customers are saying about their brand, products, and/or services. Here are some metrics and tools to help in your success.

What exactly constitutes a memorable customer experience, and how can businesses go about creating them? Let's dig into some best practices to help create memorable customer experiences for your own business.

When it comes to luxury branding, it is all meticulous attention to detail and an unwavering commitment to excellence – regardless of what you are selling. Crafting an irresistible image for a luxury brand is about more than just selling products – it's about selling an experience, a lifestyle – it’s aspirational.

Are you building or hoping to build a luxury brand? Here are a few elements to consider.