SongBird Spotlight

Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!

Marketing, Strategy Candace Huntly Marketing, Strategy Candace Huntly

Collaborating with influencers to maximize ROI

Influencer marketing has changed significantly since it first started. Influencer marketing is one of the most powerful tools to reach and engage your online audience.

The best influencer marketing campaigns benefit everyone involved – creators/influencers, brands, and your target audience. Here’s how to collaborate with influencers effectively to maximize ROI.

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Marketing, Strategy Candace Huntly Marketing, Strategy Candace Huntly

Trade show success: 8 marketing tips for exhibitors

Creating opportunities for your audience to interact with your brand IRL (in real life) is just as important as making sure your online presence is on point. While a dedicated brand pop up or experiential marketing tactic is amazing, it’s not always realistic. Trade shows are a great alternative and give your audience a chance to get to know you in person. Vendors get the chance to showcase products, generate leads, and build meaningful relationships with customers and other brands.

Sounds AMAZING right?! There is one challenge. You’re not the only business looking to connect with trade show attendees. Don’t worry. There are a few things you can do to make sure stand out. Here are some key marketing tips to maximize your trade show success.

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Strategy Candace Huntly Strategy Candace Huntly

How to build long-term relationships with your audience

Marketing (and business actually) should always come down to relationship building. Building a strong, lasting relationship with your audience isn’t just about making a sale—it’s about creating a loyal community that trusts and engages with your brand. Long-term relationships drive repeat business, encourage referrals, and build brand advocates. But how do you create these meaningful connections? Here’s a guide to help you foster long-term relationships with your audience.

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Marketing, Strategy Felicia Guthrie Marketing, Strategy Felicia Guthrie

Leveraging influencer marketing for authentic engagement

Influencer marketing is important for brands because it allows brands to reach a wider (and targeted) audience through a creator who has already established trust and credibility with their loyal followers. This can help brands increase awareness, lead to more sales, and more.

With all of that in mind, let’s talk about how you can leverage influencer marketing for authentic engagement.

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Strategy, Marketing Candace Huntly Strategy, Marketing Candace Huntly

5 ways to refresh your brand for the new year

You don’t need to overhaul your brand and business (unless it’s necessary), but the start of a new year is a natural time for businesses to take stock, set goals, and refocus efforts. A brand refresh will allow businesses to stay relevant and engaged with their target audiences. Small, strategic updates can make a big impact. Here are a few things to consider to refresh your brand for the new year.

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Marketing, Strategy Candace Huntly Marketing, Strategy Candace Huntly

6 Marketing Trends to Watch for in 2025

New year, new you and all that… Reality is that most of us won’t make huge changes to what we’re doing, but we SHOULD be aware of how marketing will shift this year. Here are a few trends to keep an eye out for this year and how you can incorporate them into your marketing strategy.

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Strategy, Marketing Felicia Guthrie Strategy, Marketing Felicia Guthrie

Setting social media goals for 2025

A big part of ringing in the new year is thinking about your resolutions and goals for the year ahead, from personal ones to professional ones.

If you’re using social media for business, you should be thinking about your social media goals for the year, but what does setting goals for social media look like? Let’s get into it!

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Marketing, Strategy Candace Huntly Marketing, Strategy Candace Huntly

6 tips for crafting the perfect holiday marketing message

We’ve been talking all things holiday marketing the past couple of weeks. It does get busy, and your customers will be looking for the perfect gifts and experiences. The reality is, unless you have the right message, your holiday campaigns could fall flat, and they won’t have the lasting impact you hoped. Your message needs to go beyond holiday cheer if you want to have a successful holiday campaign.

Here are some tips to help you create a winning holiday marketing message:

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Marketing, Strategy Candace Huntly Marketing, Strategy Candace Huntly

How to use content marketing to simplify complex products

Do you sell a complicated product or service? Or maybe your focus is on innovation so you’re introducing something new that your customers aren’t familiar with? One of the biggest challenges can be communicating the value of what you have to offer to your potential customers. When your product or service is intricate or highly technical, you need to find a way to simplify your explanation.

Creating the right messaging and content will help you simplify your communication and allow your audience to see the value in your offering.

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