Emerging technologies transforming marketing
Marketing has always been in a constant state of change. It’s only natural given changing consumer tastes and technologies at our fingertips. In recent years, emerging technologies have been changing the game faster than ever and it can be hard to keep up. From how we gather insights to how we connect with audiences, today’s marketing is smarter, faster, and more personalized.
It’s almost impossible to avoid integrating technology into your marketing strategy. But it can be hard to know where to start. Not all technology is bad! Here are a few technologies to consider and what they might mean for your business.
Artificial Intelligence (AI) and Machine Learning (ML)
AI is no longer just a buzzword. It’s here to stay and has integrated into every aspect of marketing from content creation to customer segmentation, customer service, and everything in between. Machine learning algorithms can analyze large datasets to uncover patterns in customer behavior, predict trends, and even automate decision-making processes.
How to integrate it into your marketing strategy:
Hyper-personalized content and product recommendations
Chatbots and virtual assistants that provide 24/7 customer support – make sure you check in because there have been many instances of chatbots giving false information.
Smarter ad targeting and dynamic pricing strategies
Augmented Reality (AR) and Virtual Reality (VR)
AR and VR blur the lines between the digital and physical worlds. These immersive technologies are especially powerful for industries like fashion, beauty, real estate, and travel, where customers can “try before they buy” or experience products and places virtually. For example, I bought glasses online and I can either upload a photo or use the camera live to “try” the glasses on. It’s not perfect, but gives you a good idea.
How to use it in your marketing:
Enhanced brand experiences through virtual product demos
Interactive advertising campaigns
More engaging real life and online experiences – there are a few companies who create really cool AR experiences for brands that are app-based!
Voice Search and Smart Assistants
Alexa, Siri, and Google Assistant… Oh my! Voice search is changing how people find and interact with brands. So, you should revisit your Search Engine Optimization (SEO) strategy to adapt to these changing consumer behaviours.
What it means for your SEO strategy:
Shift toward conversational, long-tail keywords
New platforms for branded content and voice ads (no fear, visuals are definitely here to stay 😉)
Generative AI
From copy to visuals to video, generative AI tools are unlocking new creative possibilities. Brands can now produce content at scale without sacrificing quality. There are a few challenges to be aware of if you’re going to dive headfirst into Generative AI. First, consider copyright violations. Remember, at its core, AI pulls information from existing content online, so don’t just blindly accept what is given to you. Second, AI doesn’t always get it right when it comes to your brand voice and personality. It’s best to simply use AI as a jumping off point to get you started on creating good content, but put your own spin and finishing touches on the final product.
What it means for your marketing strategy:
Faster content creation across multiple formats
Personalized campaigns at scale
Experimentation with new formats like AI-generated video or audio
Technology will never replace creative thinking – nor should it – but the right tools can amplify it in powerful ways. Even if you choose to execute your strategy in-house, we can help you tap into the latest innovations without losing sight of your core message and audience.
Ready to tap into technology to make your life easier? Let’s chat.