It’s almost impossible to avoid integrating technology into your marketing strategy. But it can be hard to know where to start. Not all technology is bad! Here are a few technologies to consider and what they might mean for your business.

The use of AI (artificial intelligence) tools has been growing over the past several years and has become a hot topic across several industries, especially since the release of ChatGPT in late 2022.

You may already be using AI in your marketing, or you may be wondering how you can incorporate it into your marketing or if you should even begin to use it.

Like everything, there are pros and cons to using AI, so let’s talk about how you can use AI in marketing (with caution).