A big part of ringing in the new year is thinking about your resolutions and goals for the year ahead, from personal ones to professional ones.

If you’re using social media for business, you should be thinking about your social media goals for the year, but what does setting goals for social media look like? Let’s get into it!

Marketing is constantly changing and it is important to stay on top of your strategy to make sure you are getting the most return on your investment. I know a few of us are eager to close out 2024 and we’re looking forward to a fresh start in 2025. Now is the perfect time to evaluate where you’re at with your marketing, move beyond reactive trends, and focus on what you want to accomplish in the new year – and how you’ll do it.

Here are 5 things to consider as your prepare your business for marketing success in 2025.

If you feel like you’re not getting anywhere or perhaps you’re just getting started, consider building any of these essential marketing strategies to help you grow the business and thrive in 2024.

Here’s how to create a budget-friendly marketing plan without sacrificing big impact and effectiveness.

There are only 13 Friday’s until Christmas and we’re ready to help you shine as brightly as Christmas lights! This month we’ve been looking at various holiday topics and today we’re taking a look at some trends and ideas for 2024 Christmas marketing!

We’ve been talking all things holiday marketing the past couple of weeks. It does get busy, and your customers will be looking for the perfect gifts and experiences. The reality is, unless you have the right message, your holiday campaigns could fall flat, and they won’t have the lasting impact you hoped. Your message needs to go beyond holiday cheer if you want to have a successful holiday campaign.

Here are some tips to help you create a winning holiday marketing message:

Let’s unwrap some of the ways that you can build a festive social media campaign for Christmas this year.

The holiday season is often the busiest for many product-based businesses. One of the biggest challenges is getting visibility when everyone is trying to grab attention for their own products. A great way to increase visibility beyond your website and social media platforms is to get products featured in holiday gift guides. They can boost sales, visibility, and brand recognition (the trifecta of marketing!). To get those product features, you need to take a strategic approach. Here is everything you need to know about holiday gift guide pitching.

Here’s a step-by-step guide to creating a brand story that connects with your audience, no matter what industry you’re in.

Maybe your business is fresh, maybe you’re launching a new product, or maybe you just feel like things are getting a little stale and could use a boost - creating a mouth-watering social media strategy could be one of the keys to success.

Let’s take a look at how you can do just that!

Do you sell a complicated product or service? Or maybe your focus is on innovation so you’re introducing something new that your customers aren’t familiar with? One of the biggest challenges can be communicating the value of what you have to offer to your potential customers. When your product or service is intricate or highly technical, you need to find a way to simplify your explanation.

Creating the right messaging and content will help you simplify your communication and allow your audience to see the value in your offering.

We recently shared tips for businesses who are marketing a service and now we’re moving on to share some tips for marketing a product.

While the basic concepts of marketing apply when marketing both services and products, marketing a service can be significantly different from marketing a product. Services are intangible and often personalized. They can also require a unique approach when it comes to communicating value to potential customers. Regardless of what type of service you offer, here are some things that will help attract and retain clients.

Let’s talk about some of the key essentials of media relations and some practical tips to help you run a successful media relations strategy for your business.

Here are some things to consider about both polished and raw video approaches to help you decide what’s best for your business.

If you’re on social media for your business you’ve probably heard about the “algorithm” - but what exactly does it mean and what does it mean for your social media strategy?

Consumer behaviour, economic downturn, and the way we do business have all created a shift in the traditional media landscape. What does it mean for businesses who are trying to generate buzz with a more traditional PR strategy?

Social media isn’t just about posting a video or an image - in order to be successful on social media - that is consistently successful and not just “viral,” you need to give your customers what they want. So what do they want? Let’s take a look at 3 things that customers want from brands on social media.

Summer is the perfect opportunity to harness the power of user-generated content (UGC) to amplify your brand’s reach and engagement. User-generated content is when your audience creates content instead of you. It could be any form of content – think social media posts about your brand, product reviews, etc. It not only builds trust and authenticity but also creates a sense of community and connection with your audience. Here’s how you can effectively encourage and leverage UGC for your summer campaigns.

We’re less than a month away from summer and if you’re putting your summer marketing strategy together, this blog is just for you!

Every spring and summer we share summer marketing tips, so let's take a look at some of my favourite tips about summer marketing.