Influencer marketing is important for brands because it allows brands to reach a wider (and targeted) audience through a creator who has already established trust and credibility with their loyal followers. This can help brands increase awareness, lead to more sales, and more.

With all of that in mind, let’s talk about how you can leverage influencer marketing for authentic engagement.

Journalists are inundated with countless pitches daily and storytelling has become even more important in media relations strategies. It’s no longer enough to present facts and figures—the key is to weave these details into compelling narratives that resonate with both journalists and their audiences. Here is why storytelling matters and how to use it in your media relations.

We’re only about a month into 2025, but it kind of feels like we’ve had half a year’s worth of changes on social media, doesn’t it?

It may feel a bit overwhelming, so let’s take a moment to take a breather, review the changes this past month, and think about what it could mean for the future.

You don’t need to overhaul your brand and business (unless it’s necessary), but the start of a new year is a natural time for businesses to take stock, set goals, and refocus efforts. A brand refresh will allow businesses to stay relevant and engaged with their target audiences. Small, strategic updates can make a big impact. Here are a few things to consider to refresh your brand for the new year.

Every new year people look for ways to level themselves up - vision boards, new habits, resolutions, and more. But what about leveling up your marketing by streamlining your marketing strategy?

Let’s take a look at the top tools to streamline your marketing strategy in 2025!

New year, new you and all that… Reality is that most of us won’t make huge changes to what we’re doing, but we SHOULD be aware of how marketing will shift this year. Here are a few trends to keep an eye out for this year and how you can incorporate them into your marketing strategy.

The holidays are a PERFECT time to draw people into a great brand experience. Here are a few that I’ve come across that were really creative and/or effective. Let’s talk about why they worked so well so you can recreate!

The holiday season is in full swing and that means that this year's holiday marketing campaigns are as well. Let’s unwrap some of our favourite holiday marketing campaigns this year and why they are favourites.

A big part of ringing in the new year is thinking about your resolutions and goals for the year ahead, from personal ones to professional ones.

If you’re using social media for business, you should be thinking about your social media goals for the year, but what does setting goals for social media look like? Let’s get into it!

Marketing is constantly changing and it is important to stay on top of your strategy to make sure you are getting the most return on your investment. I know a few of us are eager to close out 2024 and we’re looking forward to a fresh start in 2025. Now is the perfect time to evaluate where you’re at with your marketing, move beyond reactive trends, and focus on what you want to accomplish in the new year – and how you’ll do it.

Here are 5 things to consider as your prepare your business for marketing success in 2025.

If you feel like you’re not getting anywhere or perhaps you’re just getting started, consider building any of these essential marketing strategies to help you grow the business and thrive in 2024.

Here’s how to create a budget-friendly marketing plan without sacrificing big impact and effectiveness.

There are only 13 Friday’s until Christmas and we’re ready to help you shine as brightly as Christmas lights! This month we’ve been looking at various holiday topics and today we’re taking a look at some trends and ideas for 2024 Christmas marketing!

We’ve been talking all things holiday marketing the past couple of weeks. It does get busy, and your customers will be looking for the perfect gifts and experiences. The reality is, unless you have the right message, your holiday campaigns could fall flat, and they won’t have the lasting impact you hoped. Your message needs to go beyond holiday cheer if you want to have a successful holiday campaign.

Here are some tips to help you create a winning holiday marketing message:

Let’s unwrap some of the ways that you can build a festive social media campaign for Christmas this year.

The holiday season is often the busiest for many product-based businesses. One of the biggest challenges is getting visibility when everyone is trying to grab attention for their own products. A great way to increase visibility beyond your website and social media platforms is to get products featured in holiday gift guides. They can boost sales, visibility, and brand recognition (the trifecta of marketing!). To get those product features, you need to take a strategic approach. Here is everything you need to know about holiday gift guide pitching.

Here’s a step-by-step guide to creating a brand story that connects with your audience, no matter what industry you’re in.

Maybe your business is fresh, maybe you’re launching a new product, or maybe you just feel like things are getting a little stale and could use a boost - creating a mouth-watering social media strategy could be one of the keys to success.

Let’s take a look at how you can do just that!

Do you sell a complicated product or service? Or maybe your focus is on innovation so you’re introducing something new that your customers aren’t familiar with? One of the biggest challenges can be communicating the value of what you have to offer to your potential customers. When your product or service is intricate or highly technical, you need to find a way to simplify your explanation.

Creating the right messaging and content will help you simplify your communication and allow your audience to see the value in your offering.

We recently shared tips for businesses who are marketing a service and now we’re moving on to share some tips for marketing a product.