Seasonal Campaign Planning: Spring Edition
We’re finally ready to leave winter behind and embrace spring - a season of change, growth, renewal, and of opportunities.
Let’s dig into some of the things you should focus on while planning your spring marketing campaigns.
Review
Before going full steam ahead, it’s always a good idea to take a look at your past campaigns, you can take a look at past spring marketing campaigns (if you have them) to review what worked and what didn’t, which can help guide you this year.
Understand your audience
Consumer behaviour and social media habits are not linear, for example, some businesses face a summer slump, while others may only be open (or busy) during the summer. Knowing your audience is important for the foundation of all your marketing.
Do some spring cleaning
Many people embrace “spring cleaning” every year to refresh their homes, wardrobes, and more, but this is also an idea you can take into consideration for your marketing as well.
Take some time to review your website, your social media profiles, and your messaging. If something is no longer relevant, working, or doesn’t resonate anymore, you can change it. If, for example, there are products in stock that are being discontinued, you could have a sale.
Key dates
Every season has major holidays and key dates that many campaigns will focus on, for example, in winter, Christmas is a major holiday. We’ve selected a few key dates in the spring, which are listed below:
April 20th & 21st - Easter Sunday & Easter Monday
May 5th - Cinco de Mayo
May 11th - Mother’s Day (Canada)
May 19th - Victoria Day (Canada)
Planning can be done with one (or more) of these dates in mind, or you can use these dates in addition to your larger campaign plan. Here are some examples…
Like many businesses, you may decide that you want to have a special campaign lined up for Mother’s Day and that could be your major focus in spring. Alternatively, you may have a new product launching in the spring and, in honour of Mother’s Day, you could plan a contest/giveaway, host a fun event, or offer some kind of Mother’s Day bundle deal.
Tap into spring themes
Embrace spring by tapping into spring themes. These could include themes such as change and growth. While we suggest that brands have consistent branding (which will include brand colours), you may also want to use more vibrant colours and spring imagery.
This also extends into creating seasonal content, for example, if you’re planning for a fashion or beauty brand, this can include spring look books, tutorials, trends, and more.
As always - track and review!
We’ve said it so many times, but we can never say it enough - track and review your campaigns! It’s easier to keep track of what works and what doesn’t when you can look at data.
Planning ahead is important for any brand owner and marketer and while we’re already transitioning into spring, it’s not too late to plan for mid-late spring!
Have fun!