Marketing is constantly changing and it is important to stay on top of your strategy to make sure you are getting the most return on your investment. I know a few of us are eager to close out 2024 and we’re looking forward to a fresh start in 2025. Now is the perfect time to evaluate where you’re at with your marketing, move beyond reactive trends, and focus on what you want to accomplish in the new year – and how you’ll do it.

Here are 5 things to consider as your prepare your business for marketing success in 2025.

The holiday hustle and bustle is right around the corner and while we’re holiday shopping, spending time with family and friends, and celebrating, it’s important to get some much needed rest as well.

So if you’re hoping to take a much needed break this holiday season, here are some tools, both professional and personal, to help you take a break!

Keeping on with the theme for the month, we’re talking small business! Here are a few of our favs so you can get shopping small and shopping local!

Not only is it Small Business Month, but the holidays are also quickly approaching, so it’s the perfect time to learn some small business stats that can help you boost your business.

If you feel like you’re not getting anywhere or perhaps you’re just getting started, consider building any of these essential marketing strategies to help you grow the business and thrive in 2024.

October is Small Business Month and we couldn’t talk about small businesses without showing love to some of our favourites - especially when the gift giving season is right around the corner!

So without further ado, here are some of my favourite small businesses.

Here’s how to create a budget-friendly marketing plan without sacrificing big impact and effectiveness.

SongBird’s holiday break!

Hands up if you have ever questioned whether you actually deserve to run a successful business. Or if you feel like, in spite of years of experience and training that you are somehow still not qualified to do what you do. If you raised your hand, congratulations you’ve experienced imposter syndrome.

Entrepreneurship doesn’t come with a road map to success, nor is there an easy path to starting and building a successful business. It’s a rollercoaster with challenges and wins that will take you on an unforgettable ride in A direction (right or wrong).

It’s not uncommon to have feelings of self-doubt or inadequacy on your entrepreneurial journey. It can make the ride quite unpleasant. As hard as it is, you need to work to pull yourself out of imposter syndrome so you can reach your goals and come out on top in business.

Let’s delve into 5 interesting entrepreneurship statistics for 2023 with a specific focus on aspiring (or new) entrepreneurs - but there are some great resources for current entrepreneurs as well!

They always say that opposites attract. Well… the opposite of success is failure. As an entrepreneur you often have to face failures before you get to those successes.

You have to realize that you may not just magically bounce back. Sometimes failure in business is a chance for you to start over or maybe even just pivot to a different direction.

If you have experienced failure or you’re going through it right now, here are a few things to consider to help you come out on the other side.

Did you know that November is Entrepreneurship Month?!

We could think of no better way to kick off Entrepreneurship Month than to share 2 inspiring stories of entrepreneurs. Whether you’re an entrepreneur or aspiring to be one, keep reading!

In case you’ve been on the fence about starting a small business, or you have a business, but you’re feeling like you’re not sure if you want to continue.

This is a (practical) love letter to being a small business owner. Here are 4 advantages to starting a small business.

Small Business Month is always kind of exciting. It’s impossible to look around you and NOT see the impact small businesses have in communities and on the economy. The big question is what you are you doing to support those small business owners who are making an impact? And from a business owner perspective, are you doing everything you can to have a successful run with your business?

Here are 6 tips for small business success.

Did you know that October is Small Business Month?!

In honour of Small Business Month, we’re sharing 4 small business statistics to help guide you and inspire you in 2023.

We’ve compiled a list of free* marketing tools to use in your marketing, each addressing a different need!

We know how important it is to support small businesses and support local, so today we’re rounding up 6 small businesses to support this summer!

We put so much energy into supporting celebrities and influencers in the public eye on their quest to have it all, but what about the woman standing next to you? Here’s why we need to stop telling women they can’t have it all.

Let’s talk about Millennials – still one of the most lucrative consumer groups – and three ways you can market to them more effectively.

Now that we’re settling into 2023, I wanted to remind everyone that it’s more important than ever to start celebrating yourself this year. And it’s not about ego. It’s about growth.

So here are 4 reasons to start celebrating yourself in 2023.