Marketing is constantly changing and it is important to stay on top of your strategy to make sure you are getting the most return on your investment. I know a few of us are eager to close out 2024 and we’re looking forward to a fresh start in 2025. Now is the perfect time to evaluate where you’re at with your marketing, move beyond reactive trends, and focus on what you want to accomplish in the new year – and how you’ll do it.

Here are 5 things to consider as your prepare your business for marketing success in 2025.