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SongBird Spotlight
Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!
Boost summer marketing engagement: 6 ways to harness the power of User Generated Content
Summer is the perfect opportunity to harness the power of user-generated content (UGC) to amplify your brand’s reach and engagement. User-generated content is when your audience creates content instead of you. It could be any form of content – think social media posts about your brand, product reviews, etc. It not only builds trust and authenticity but also creates a sense of community and connection with your audience. Here’s how you can effectively encourage and leverage UGC for your summer campaigns.