Spotlight on the 5 Reasons to Invest in Your Brand

Building a brand takes time and a little elbow grease. As a small business owner, it is important to lay everything out in a linear fashion to determine your timelines according to what resources you have available to you. Just like it is bad to over promise a client and not be able to deliver, you don’t want to over promise yourself and then approach business with disappointment.

With fewer resources available there are still ways for you to develop your brand, and here's why you should do it.

Data sources: 1. iMedia; 2. Edelman; 3. leaderswest; 4. Edelman