SongBird Spotlight
Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!
Huggies
- 2018 marketing trends
- 2019 marketing trends
- 2019 round up
- 2020 round up
- 2021 marketing
- 2021 marketing strategy
- 2022 round up
- 2023 business lessons
- 2023 marketing
- 2023 marketing statistics
- 2023 marketing strategy
- 2023 planning
- 2024 holiday marketing
- 2024 marketing strategy
- #BreakTheBias
- #CommunityOverCompetition
- action plan
- advertising
- advertising mistakes
- advertising strategy
- agency-client
- AI
- AI in marketing
- Artificial Intelligence
- audience
- audience connection
- Audience Emotion
- audience empowerment
- audience engagement
- audience listening
- audience relationships
- audience segmentation
- audience targeting
- audience trust
- Authentic business strategy
- Authentic Marketing
- Authentic marketing strategy
- automation
- avoiding bad marketing
- Babbly
- baby brands
- baby industry
- baby products
- bad advertising
- bad business habits
- bad habits
- Barrie business
- Barriers to success
- become an expert
- become the authority
- benefits of content marketing
- better summer marketing
- BIC for Her
- Bill Murray
- Blog
- blog content
- Blog content promotion
- blog strategy
- blog syndication
- blog writing
- Blogging
- Blogging for business
- Brainstorm
- brainstorm techniques
- brand
- brand ambassador
- brand ambassador ideas
- brand ambassador strategy
- brand ambassadors
- brand awareness
- brand character
- brand color
- brand colour
- brand communication
- brand consistency
- brand content
- brand control
- brand development
- brand emotion
- brand engagement
- Brand equity
- brand experience
- brand growth
- Brand identity
- brand longevity
- brand loyalty
- brand management
- Brand messaging
- brand partnership
- brand personality
- brand personality quiz
- brand promotion
- brand recall
- Brand Refresh
- brand reputation
- brand story
- brand story development
- Brand storytelling
- Brand strategy
- brand tone
- brand trust
- brand update
- brand value
- brand voice
- branding
- Branding
- Branding misconceptions
- branding on social media
- brantford business
- Brave Soles
- Break The Bias
- breaking bad habits
- Brene Brown
- Bro Dough
- budget-friendly marketing
- budgeting
- Buffer podcast
- Build a brand strategy
- build loyalty
- build trust
- build your brand
- building a brand
- Building a business
- building an online community
- building trust
- building your brand
- Business
- business advice
- business challenge solutions
- business foundation
- business goals
- Business growth
- business launch
- Business life cycle
- business mantra
- business owner
- business plan
- Business plan tips
- business planning
- business plans
- business relationship development
- business slump
- business strategy
- Business Strategy
- business success
- business tips
- byline articles
- bylined articles
- CAMP Marketing Awards
- campaign strategy
- Campaigns
- campaigns with brand personality
- Can I take a vacation?
- Canadian Association of Marketing Professionals
- Canadian business
- Canadian small business
- Canadian Small Business Women
- Candace Huntly
- Canva
- career advice
- Cassandra Kelly
- cause marketing
- celebrating small victories
- celebrating small wins
- Celebrities
- celebrity brand
- CGI Influencer
- CGI Influencers
- Change management
- changing media landscape
- Characterisics of an entrepreneur
- characteristics of an entrepreneur
- Charity Gala
- Christal Earle
- Christmas
- Christmas 2021
- Christmas 2022
- Christmas campaign
- Christmas facts
- christmas marketing
- christmas strategy
- client feature
- client news
- client-agency
- collaboration
- communicating with customers
- communication
- Communications
- communitech
- community engagement
- community over competition
- complicated product
- connecting with customers online
- connecting with media
- connecting with parents
- connecting with your audience
- Consultant
- consumer behaviour
- Consumer engagement
- consumer trends
- content
- content creators
- content development
- content is king
- content marketing
- Content Marketing
- content marketing strategy
- content strategy
- Content Strategy
- controlling the narrative
- coronavirus
- cost of marketing
- cost of PR
- COVID-19
- Create a treat
- creating a great public image
- creating a successful blog
- creating content
- creative branding
- creative marketing
- crisis communication
- crisis management
- CRM
- cross-channel sharing
- Crowdfunding
- customer behaviour
- customer data
- customer empowerment
- customer engagement
- customer engagement strategy
- customer experience
- Customer experience
- customer incentive
- customer loyalty
- customer purchase behaviour
- customer relations
- customer service
- David Ogilvy
- dealing with negative reviews
- decision-making
- define your target audience
- DePaul
- Developing a brand
- dialogue
- digital branding
- Digital marketing
- digital marketing trends
- Digital media
- digital presence
- Dove Real Beauty
- Dragon Boat
- Dragon Boat racing
- ecommerce
- ecommerce strategy
- Effective Marketing
- Emma Stone
- Emotion in business
- Emotional Intelligence
- Emotional Marketing
- Employee engagement
- empowered4x
- engaging parents
- engaging website content
- entrepreneur
- entrepreneur advice
- Entrepreneur life
- Entrepreneur Life
- Entrepreneur lifestyle
- entrepreneur mistakes
- entrepreneur tips
- entrepreneurial approach
- entrepreneurial culture
- entrepreneurial mindset
- entrepreneurial spirit
- Entrepreneurship
- Entrepreneurship advice
- Entrepreneurship and collaboration
- Entrepreneurship challenges
- Entrepreneurship learning curve
- Entrepreneurship Month
- entrepreneurship statistics
- entrepreneurship stats
- Entrepreneurship tips
- entrepreneurship week
- establish authority
- establishing authority
- Evan Thompson
- Evan Thompson and Associates
- Event planning
- event tips
- events
- evergreen blog content
- evergreen content
- everyday influencers
- experiential marketing
- expert profile
- fake followers
- fake news
- fake social media popularity
- Farm Fresh Pet foods
- Fear of failure
- fear of selling
- features vs- benefits
- fixing public image
- Food brands
- Food Business
- Frank Angelo
- Frank Toskan
- free marketing tools
- fun facts
- Fun holiday facts
- funding a business
- funding a small business
- funny ads
- Gems and Juniper
- Gen x
- gen z
- gen z behaviour
- Gen Z parents
- gender stereotypes
- gender-based marketing
- generating buzz
- generation x
- generation z
- generational marketing
- get media coverage
- get more instagram followers
- getting bad press
- Getting investors
- getting to know your audience
- Getting your first sale
- gift guides
- Go Gushou
- going viral
- GoldieBlox
- good branding
- grassroots marketing
- great leadership
- growth strategy
- guest blogging
- halloween marketing
- halloween movies
- Happy Holidays
- happy new year
- Hashtag
- Hashtag challenge
- hashtag strategy
- Helping Hands
- Hilton
- Hiring a marketing team
- holiday ads
- holiday campaigns
- holiday facts
- Holiday fun
- holiday gift guide pitching
- Holiday gift guides
- holiday marketing
- holiday marketing during a pandemic
- holiday marketing how to
- holiday marketing strategy
- Holiday Season
- holiday shopping
- holiday social media
- holiday stats
- holiday strategy
- how to avoid a PR crisis
- how to avoid a PR fail
- How to avoid marketing silos
- how to be an entrepreneur
- How to be authentic
- how to be relevant to media
- how to become a thought leader
- how to become an influencer
- How to blog
- how to brainstorm
- how to build a blog strategy
- how to build a brand
- How to build a marketing strategy
- How to build a PR strategy
- How to build a public relations strategy
- how to build a sales strategy
- How to build a social media strategy
- how to build a successful marketing strategy
- how to build an online brand
- how to build an online community
- How to change
- How to change public perception
- How to come back from a lie
- How to come up with new ideas
- How to connect with gen z
- how to connect with generation z
- how to connect with influencers
- how to connect with millennials
- how to connect with the media
- how to connect with your customers
- how to create a brand story
- how to create a content strategy
- How to create great social media images
- how to deal with internet trolls
- how to define brand personality
- How to define your audience
- how to develop a brand
- how to do content marketing
- How to do crowdfunding
- How to do experiential marketing
- how to do influencer marketing
- how to do marketing
- how to do media relations
- how to do thought leadership
- How to engage audiences
- How to engage consumers
- How to engage customers
- How to engage your audience
- how to find trending topics
- how to find your brand voice
- how to find your marketing touchpoints
- how to get brand loyalty
- how to get in the media
- how to get media coverage
- How to get more instagram followers
- how to grow your business
- how to have entrepreneurial spirit
- how to identify brand problems
- how to implement change
- how to influence your audience
- how to influencer your audience
- how to innovate
- how to launch a business
- how to maintain a good public image
- how to market a service
- How to market to Gen x
- How to market to Gen Z
- how to market to milestones
- How to measure success
- How to name your company
- how to pitch media
- How to prepare your business for your vacation
- how to raise your profile
- how to reach your audience
- how to run a business
- how to sell
- how to sell online
- how to set business objectives
- how to set up a loyalty program
- how to set up your website
- how to start a blog
- How to start a business
- how to start an only store
- How to stay in business
- how to succeed in business
- how to target your audience
- How to use Instagram
- How to use instagram reels
- How to use instagram stories
- how to use memes
- how to use pop culture in your marketing
- how to use social media
- How to use TikTok
- how to work with bloggers
- how to work with media
- How to write a blog
- How to write a business plan
- how to write a bylined article
- how to write a great media pitch
- How to write a successful business plan
- how to write website content
- Huggies
- Hum Law Firm
- Ian McKellen
- idea generation
- ideation
- imposter syndrome
- industry expert
- influence
- influence or thought leadership
- influence vs thought leadership
- influencer
- influencer campaign
- influencer engagement
- Influencer fail
- influencer marketing
- influencer relations
- influencers
- Infographic
- Innovation
- innovation in business
- innovation strategy
- insights
- inspiration
- inspiring quotes
- Instagram
- instagram algorithm
- Instagram content
- instagram followers
- Instagram images
- Instagram insights
- Instagram reels
- Instagram reels how to
- Instagram reels strategy
- Instagram reels tips
- Instagram stories
- Instagram strategy
- instagram threads
- Instagram tips
- instagram updates
- Integrated marketing
- internal communication
- International Women's Day
- Internet culture
- interview preparation
- IvieNdep
- IWD
- IWD2023
- Janelle Hinds
- Jennifer Lawrence
- job advice
- Jonah Berger
- Kinder Surprise
- Knix Wear
- Lazy Marketing
- Leadership
- Leadership in business
- learn from your competition
- learning from competitors
- listening
- loyalty program
- luxury brands
- luxury marketing
- luxury marketing strategy
- MAC Cosmetics
- Make the most of Instagram
- Malarkey Kids
- management
- mantra
- Marketing
- marketing a product
- marketing a service
- marketing across generations
- marketing advice
- marketing agency
- Marketing and PR Opportunities
- marketing automation
- marketing budget
- marketing campaign
- marketing challenges
- marketing checklist
- marketing department
- marketing during a pandemic
- marketing during coronavirus
- marketing during COVID-19
- marketing during mass panic
- Marketing for business
- Marketing foundations
- marketing fun
- marketing how to
- marketing ideas
- marketing industry
- marketing language
- marketing metrics
- Marketing Mistakes
- marketing on a budget
- marketing podcast
- marketing program
- Marketing Refresh
- marketing resolutions
- Marketing review
- Marketing Silos
- marketing statistics
- marketing stats
- marketing strategy
- Marketing strategy
- Marketing Strategy
- Marketing strategy mistakes
- marketing success
- marketing tactics
- Marketing team
- marketing technology
- marketing timeline
- marketing tips
- Marketing tips
- marketing to dads
- Marketing to Gen x
- Marketing to Millennials
- marketing to moms
- marketing to parents
- marketing tools
- Marketing Trends
- marketing trends 2018
- marketing vocabulary
- Marketing vs- PR
- Mary Kay
- Maryam Nabavi
- Measuring success
- media coverage
- media landscape
- media pitch
- media pitching FAQ
- media relations
- media relations advice
- media relations strategy
- media relations tips
- media release
- Melissa Seifert-Hyslop
- meme culture
- memes
- mental health
- mentorship
- Meta apps
- metrics
- micro-influencer
- micro-influencers
- Millennial behaviour
- Millennial parents
- Millennials
- Missed marketing opportunity
- Missed PR opportunity
- mom and baby
- motivation
- motivational quotes
- Mr. C's Freeze Dried Treats
- My Black Is Beautiful
- Naming your business
- national marketing strategy
- negative effects of bad marketing
- Neuromarketing
- new business
- new business development
- new grad
- new year
- niche target audience
- Not-For-Profit
- office culture
- Office Etiquette
- online community
- online engagement
- online marketing
- online presence
- online retail
- online reviews
- online strategy
- Organic growth
- overcoming business challenges
- Paid growth
- paid social
- pandemic
- pandemic marketing
- parenting
- parenting brands
- parenting industry
- Patrick Stewart
- PepsiCo
- Personal brand
- personal mantra
- personal profile
- persuasion
- persuasive marketing
- platform updates
- podcast
- pop culture
- posting frequency
- PR
- PR advice
- PR campaign
- PR fail
- PR Fails
- PR for business
- PR lessons
- PR Mistakes
- PR statistics
- PR statistics 2023
- PR strategy
- PR tips
- press release
- Preview App
- principles of persuasion
- product development
- product marketing
- product reviews
- productivity
- professional development
- professional mantra
- psychology of colour
- psychology of marketing
- Public Relations
- public relations advice
- public relations strategy
- public stunt
- quality marketing
- Quest XO
- questions to ask your developer
- Quote
- Quotes
- Real Beauty
- Rebrand
- Rebranding
- recruiters
- Reese Witherspoon
- relationship building
- reputation
- resource allocation
- results-based marketing
- retail
- retail strategy
- Robin williams inspiration
- ROI
- running a business
- sales and marketing
- sales connection
- sales strategy
- sales vs- marketing
- Sara Blakely
- scadding court community centre
- seasonal marketing
- segmentation criteria
- selling online
- selling your brand story
- service marketing
- Seth Godin
- Setting goals
- Setting new year's resolutions
- Shemar Moore
- shop local
- Shop small
- simple marketing
- simple marketing strategy
- small busin
- small business
- Small Business
- small business 2022
- small business 2023
- small business 2024
- small business financing
- small business marketing
- Small business marketing
- small business month
- small business statistics
- small business stats
- small business strategy
- small business success
- small business tips
- Snacks
- Snapseed
- social issues
- social marketing
- Social Media
- social media 2023
- social media 2024
- social media advice
- social media algorithm
- social media challenges
- Social Media Content
- social media content strategy
- social media day
- social media design
- Social Media Examiner
- social media for gen z
- social media for generation z
- social media for recruiters
- Social media for small business
- social media for staffing firms
- social media listening
- Social media marketing
- social media metrics
- Social Media mistakes
- social media myth
- social media myths
- social media set up
- social media strategy
- social media tactics
- social media timing
- social media tips
- Social media tips
- social media trends
- social media updates
- social media video
- social selling
- solopreneur
- SongBird Announcement
- SongBird news
- Spanx
- spring marketing
- spring marketing ideas
- Staffing firm
- stand out at a trade show
- Start-up
- Start-up failure
- starting a business
- starting a small business
- Startup Canada
- startup communities
- startup community
- startups
- stay cool with our summer marketing
- Stonemill Bake house
- strange marketing tactics
- Strategic Planning
- strategy
- Strategy
- strategy advice
- strategy for small business
- Strategy Mistakes
- Strodes
- stuck in a rut
- successful business strategy
- successful experiential marketing
- successful marketing
- successful media relations
- Successful start-ups
- summer marketing
- summer marketing strategy
- summer PR
- summer PR strategy
- summer social media
- Super Bowl
- Super Bowl LIII
- Superbowl
- supplier relationships
- Taking a break from work
- talking to the media
- Tamara McCleary
- target audience
- Tarte Cosmetics
- team collaboration
- techalliance
- technology
- Temptalia
- The Baby Shows
- The Princess Ball
- thought leadership
- threads
- threads app
- TIFF 2014
- TikTok
- TikTok Ban
- TikTok for brands
- TikTok for small business
- TikTok Strategy
- TNT Push to add drama
- tone of voice
- Toronto
- Toronto Events
- Toronto Zoo
- TorontoStarts
- touchpoint mapping
- trade show booth
- trade show marketing
- trade show strategy
- traditional marketing
- transforming brand image
- Trending for the wrong reasons
- trending on social media
- trending topics
- Trevor Shorte
- trust
- Trust your Instincts
- Twitter for business
- Twitter Strategy
- Twitter updates
- UGC
- Unfold
- unique marketing ideas
- United Airlines
- User generated content
- vacation
- venture capitalist
- video
- video content
- video marketing
- video tips
- Viral content
- visual content
- visual marketing
- VSCO
- Ward Anderson
- website
- website development
- website mistakes
- website strategy
- website tips
- what is a blog
- what is a target audience
- what is an online community
- What is content marketing
- What is experiential marketing
- What is integrated marketing
- what you can learn from competitors
- When to rebrand
- why you should foster entrepreneurial workplace culture
- Winter Break
- Winter fun
- Woman Entrepreneur
- woman owned business
- Woman owned business
- Women in business
- women supporting women
- Women's History Month
- word of mouth
- word of mouth marketing
- work from home
- working with a team
- working with an agency
- working with bloggers
- Working with influencers
- Workplace Collaboration
- workplace culture
- writer's block
- writing tips
- x's and Oliver
