Parents, like other demographics, tune into social media for product recommendations and tutorials, advice, and more. We’ve said it time and again, as a business, you want to be where your audience is, so let’s take a look at what social media platforms parents are on - based on the stats!

If you’re thinking of marketing to parents, particularly parents of young children in 2023, chances are many will be millennials or those who are older Gen Z’s (think mid 20’s). Let’s take a look at some stats and what they may mean for you!

Here are 5 things I have learned about influencer marketing when trying to market to parents.