The holiday season is often the busiest for many product-based businesses. One of the biggest challenges is getting visibility when everyone is trying to grab attention for their own products. A great way to increase visibility beyond your website and social media platforms is to get products featured in holiday gift guides. They can boost sales, visibility, and brand recognition (the trifecta of marketing!). To get those product features, you need to take a strategic approach. Here is everything you need to know about holiday gift guide pitching.

Let’s take a look at 6 statistics that you should consider when it comes to media relations.

If you are going to draft a press release, you need to make sure that it is compelling enough to get you media attention and enhance brand reputation as well as effectively communicate your message to a broad audience. Here are some things to consider to ensure your press releases make an impact.

Consumer behaviour, economic downturn, and the way we do business have all created a shift in the traditional media landscape. What does it mean for businesses who are trying to generate buzz with a more traditional PR strategy?

Here are 5 things I have learned about influencer marketing when trying to market to parents.

January often starts off slow for everyone and many brands don’t really kick things off until the Super Bowl weekend, but there are businesses who jumped right in with some exciting marketing campaigns.

Let’s take a look at a couple brands who have kicked this year off with a marketing bang.

Think it’s too early to start thinking about the holidays? Think again! To help you add more magic to your holiday marketing, here are 4 holiday marketing blogs to help guide your marketing this season.

Knowing when to start promoting your business is an important factor in your marketing success. It’s also one of the most-asked questions when it comes to PR. Here are a few things to help you figure out your timeline.