Journalists are inundated with countless pitches daily and storytelling has become even more important in media relations strategies. It’s no longer enough to present facts and figures—the key is to weave these details into compelling narratives that resonate with both journalists and their audiences. Here is why storytelling matters and how to use it in your media relations.

The holiday season is often the busiest for many product-based businesses. One of the biggest challenges is getting visibility when everyone is trying to grab attention for their own products. A great way to increase visibility beyond your website and social media platforms is to get products featured in holiday gift guides. They can boost sales, visibility, and brand recognition (the trifecta of marketing!). To get those product features, you need to take a strategic approach. Here is everything you need to know about holiday gift guide pitching.

Let’s take a look at 6 statistics that you should consider when it comes to media relations.

If you are going to draft a press release, you need to make sure that it is compelling enough to get you media attention and enhance brand reputation as well as effectively communicate your message to a broad audience. Here are some things to consider to ensure your press releases make an impact.

Let’s talk about some of the key essentials of media relations and some practical tips to help you run a successful media relations strategy for your business.