Social media gives brands the opportunity to engage with current and potential customers everyday, and that’s amazing, but what if you want to give your engagement a boost? Alternatively, what if you feel like your engagement has plateaued or plummeted? 

Interactive content can help you boost engagement!

We’re only about a month into 2025, but it kind of feels like we’ve had half a year’s worth of changes on social media, doesn’t it?

It may feel a bit overwhelming, so let’s take a moment to take a breather, review the changes this past month, and think about what it could mean for the future.

New year, new you and all that… Reality is that most of us won’t make huge changes to what we’re doing, but we SHOULD be aware of how marketing will shift this year. Here are a few trends to keep an eye out for this year and how you can incorporate them into your marketing strategy.

A big part of ringing in the new year is thinking about your resolutions and goals for the year ahead, from personal ones to professional ones.

If you’re using social media for business, you should be thinking about your social media goals for the year, but what does setting goals for social media look like? Let’s get into it!