From Instagram Reels, to the upcoming Edits app, YouTube, TikTok, and everything in between, it’s not hard to see that video marketing is huge right now!

Let’s dig into some insights that illustrate the importance of video marketing in 2025 - and why you should be utilizing it!

Here are some things to consider about both polished and raw video approaches to help you decide what’s best for your business.

It's very common to feel uncomfortable on video. A lot of people don’t like the idea of being recorded – especially if you are the centre of attention! Don’t worry, because there are certain things you can do to help yourself feel more comfortable being on camera.

Here are 11 tips to help you get comfortable on camera.