You don’t need to overhaul your brand and business (unless it’s necessary), but the start of a new year is a natural time for businesses to take stock, set goals, and refocus efforts. A brand refresh will allow businesses to stay relevant and engaged with their target audiences. Small, strategic updates can make a big impact. Here are a few things to consider to refresh your brand for the new year.

Here are five small changes you can make to your brand to refresh things without going through a full rebrand.