It’s hard to have a successful marketing strategy without incorporating video in some way. While it can be daunting to put yourself out there and step in front of the camera, there are things you can do to get comfortable.

Last week we went over a step-by-step guide to posting on TikTok. This week we’re covering Instagram Reels.

After the past few years on Instagram, you may be left wondering if you should be posting videos or images, especially if you’re an entrepreneur who wants to boost their visibility and engagement online.

So what’s the answer in 2023? What’s going on with Instagram and what SHOULD you post?

If you’re using Instagram but NOT using Instagram Stories, you’re overlooking a valuable opportunity to boost engagement and potentially reach more people. You also need to be able to determine whether you’re successfully using them. To do that you need to access insights and learn how to interpret them.