SongBird Spotlight

Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!

Strategy, Marketing Candace Huntly Strategy, Marketing Candace Huntly

5 ways to refresh your brand for the new year

You don’t need to overhaul your brand and business (unless it’s necessary), but the start of a new year is a natural time for businesses to take stock, set goals, and refocus efforts. A brand refresh will allow businesses to stay relevant and engaged with their target audiences. Small, strategic updates can make a big impact. Here are a few things to consider to refresh your brand for the new year.

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Marketing, Strategy Felicia Guthrie Marketing, Strategy Felicia Guthrie

Brands and Social Issues: Should Companies Take a Stand?

Many businesses will likely start the year out saying they want to make a difference and if you’re a business owner, you may be wondering how you can do that in a way that aligns with your brand and your target audience.

One way to do that is to take a stand on important issues - and there are many ways you can do just that - but you may also be wondering IF you should even take a stand. Here’s what you need to know first.

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