SongBird Spotlight

Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!

Marketing, Strategy Candace Huntly Marketing, Strategy Candace Huntly

Collaborating with influencers to maximize ROI

Influencer marketing has changed significantly since it first started. Influencer marketing is one of the most powerful tools to reach and engage your online audience.

The best influencer marketing campaigns benefit everyone involved – creators/influencers, brands, and your target audience. Here’s how to collaborate with influencers effectively to maximize ROI.

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Marketing, Strategy Felicia Guthrie Marketing, Strategy Felicia Guthrie

Leveraging influencer marketing for authentic engagement

Influencer marketing is important for brands because it allows brands to reach a wider (and targeted) audience through a creator who has already established trust and credibility with their loyal followers. This can help brands increase awareness, lead to more sales, and more.

With all of that in mind, let’s talk about how you can leverage influencer marketing for authentic engagement.

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Marketing Felicia Guthrie Marketing Felicia Guthrie

The Rise of Influencer Marketing Platforms: Navigating the Landscape

It can be time consuming and even difficult to manage all aspects of influencer marketing, from choosing the right influencers to work with, to building a relationship with them, managing and tracking any campaigns, and more. While you can certainly do this yourself, there are resources to help you run successful marketing campaigns, such as working with an influencer marketing platform or an agency.

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