It can be time consuming and even difficult to manage all aspects of influencer marketing, from choosing the right influencers to work with, to building a relationship with them, managing and tracking any campaigns, and more. While you can certainly do this yourself, there are resources to help you run successful marketing campaigns, such as working with an influencer marketing platform or an agency.

Here are 5 things I have learned about influencer marketing when trying to market to parents.

Whether you’re a small business owner thinking of working with influencers or someone aspiring to be a content creator, we’ve rounded up 4 influencer marketing statistics that will blow your mind!