Influencer marketing is important for brands because it allows brands to reach a wider (and targeted) audience through a creator who has already established trust and credibility with their loyal followers. This can help brands increase awareness, lead to more sales, and more.

With all of that in mind, let’s talk about how you can leverage influencer marketing for authentic engagement.

It can be time consuming and even difficult to manage all aspects of influencer marketing, from choosing the right influencers to work with, to building a relationship with them, managing and tracking any campaigns, and more. While you can certainly do this yourself, there are resources to help you run successful marketing campaigns, such as working with an influencer marketing platform or an agency.

Here are 5 things I have learned about influencer marketing when trying to market to parents.

Whether you’re a small business owner thinking of working with influencers or someone aspiring to be a content creator, we’ve rounded up 4 influencer marketing statistics that will blow your mind!