SongBird Spotlight
Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!
5 Top blogs about summer marketing
Summer is right around the corner and as each season changes, we also see a change in buying behaviours, trends, and much more. As an entrepreneur, it’s important to recognize these changes and to adapt for the season.
Today, I’m rounding up 5 of my favourite blogs about summer marketing to help you out with your business this summer!
Spring marketing ideas
Spring has officially sprung and it’s a great time to try something fresh, fun, exciting and new! So we’ve picked a few ideas to help inspire your spring marketing!
Marketing lessons from all the Super Bowl LVII hype
Regardless of whether you watched for the football, Rihanna’s half-time show, or the highly anticipated ads, let’s take a peek at the hype surrounding the Super Bowl this year and a few lessons you can take away for your own business.
2 businesses who started 2023 with a marketing bang
January often starts off slow for everyone and many brands don’t really kick things off until the Super Bowl weekend, but there are businesses who jumped right in with some exciting marketing campaigns.
Let’s take a look at a couple brands who have kicked this year off with a marketing bang.
Make better (marketing) choices this year
There is so much to consider when you’re building or revising a marketing strategy and it’s almost impossible to remember everything. So here is a bit of a cheat sheet to help you make better marketing choices this year. Let 2023 be your year for marketing success!
Business Lessons learned in 2022 to inspire your 2023
It’s always good to reflect on the past year before moving forward. Here are a few of the business lessons we are carrying into the new year.
3 surprising marketing tips for 2023
If I everyone is doing it a certain way, it doesn’t mean it’s right for you. Here are 3 surprising marketing tips to help you stand out in 2023.
3 ways entrepreneurs can immediately improve their marketing… right now
Here are 3 ways entrepreneurs can immediately improve their marketing right now (seriously, you can start as soon as you finish reading this blog).
My favourite Halloween movies and what businesses can learn from them
Halloween is coming, but spooky season is officially here! Here are a few classic Halloween movies with some great lessons for business owners.
2022 Holiday Marketing Checklist
With less than 100 days until Christmas, you should be in planning mode for the upcoming season.
Here are a few things you need to get in order to have a strong close to the year.
It’s a Wonderful Holiday Round Up: More marketing tips for the holidays
Think it’s too early to start thinking about the holidays? Think again! To help you add more magic to your holiday marketing, here are 4 holiday marketing blogs to help guide your marketing this season.
These are a few of my favourite things: Top marketing tips for the holidays
Here are a few of my favourite articles with some holiday marketing tips and tricks to add a little (or a lot) of sparkle to your holiday marketing campaigns.
How to find a balance between short-term and long-term planning
How do you live in the moment with your business and your marketing yet still plan for the future? Here are a few ways to balance short-term and long-term planning for your business