SongBird Spotlight
Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!
7 Essential marketing strategies for small businesses in 2024
If you feel like you’re not getting anywhere or perhaps you’re just getting started, consider building any of these essential marketing strategies to help you grow the business and thrive in 2024.
How to create a brand story that resonates in any industry
Here’s a step-by-step guide to creating a brand story that connects with your audience, no matter what industry you’re in.
Marketing strategy: Creating luxury on a budget
Your business may offer luxury products or services, but that doesn’t necessarily mean you have a massive budget - not every luxury brand is going to have the budget of Chanel, Chrome Hearts, and other popular luxury brands. Here are a few ways to create luxury marketing on a budget.
What can you learn about marketing from your favourite Christmas Divas
This year, when you hear these songs pop up on the radio or while you’re shopping, I want you to associate them with some helpful marketing tips!
So, here are three Christmas Divas and what you can learn from their career and their roll out through Christmas.
How to run a gift guide campaign for the holidays
The holiday season is often the busiest time for many businesses. While there are a lot of ways for businesses to stand out with their marketing, getting included in gift guides can create a bigger push for sales. It’s also great for general visibility among your target audience.
So how do you get your product included in holiday gift guides? Here is everything you need to know.
Are you asking the wrong questions about your social media strategy?
We only know what we know. So we ask questions to fill the knowledge gaps. But what if you’re asking the wrong questions?
Here are a few questions we’ve gotten when people are looking for marketing help. While it’s good to ask questions, make sure you’re focused on the right things.
5 Top blogs about summer marketing
Summer is right around the corner and as each season changes, we also see a change in buying behaviours, trends, and much more. As an entrepreneur, it’s important to recognize these changes and to adapt for the season.
Today, I’m rounding up 5 of my favourite blogs about summer marketing to help you out with your business this summer!
Video content: 11 tips to get comfortable on camera
It's very common to feel uncomfortable on video. A lot of people don’t like the idea of being recorded – especially if you are the centre of attention! Don’t worry, because there are certain things you can do to help yourself feel more comfortable being on camera.
Here are 11 tips to help you get comfortable on camera.
Spring marketing ideas
Spring has officially sprung and it’s a great time to try something fresh, fun, exciting and new! So we’ve picked a few ideas to help inspire your spring marketing!
Marketing lessons from all the Super Bowl LVII hype
Regardless of whether you watched for the football, Rihanna’s half-time show, or the highly anticipated ads, let’s take a peek at the hype surrounding the Super Bowl this year and a few lessons you can take away for your own business.
2 businesses who started 2023 with a marketing bang
January often starts off slow for everyone and many brands don’t really kick things off until the Super Bowl weekend, but there are businesses who jumped right in with some exciting marketing campaigns.
Let’s take a look at a couple brands who have kicked this year off with a marketing bang.
3 surprising marketing tips for 2023
If I everyone is doing it a certain way, it doesn’t mean it’s right for you. Here are 3 surprising marketing tips to help you stand out in 2023.
3 ways entrepreneurs can immediately improve their marketing… right now
Here are 3 ways entrepreneurs can immediately improve their marketing right now (seriously, you can start as soon as you finish reading this blog).
My favourite Halloween movies and what businesses can learn from them
Halloween is coming, but spooky season is officially here! Here are a few classic Halloween movies with some great lessons for business owners.
2022 Holiday Marketing Checklist
With less than 100 days until Christmas, you should be in planning mode for the upcoming season.
Here are a few things you need to get in order to have a strong close to the year.
It’s a Wonderful Holiday Round Up: More marketing tips for the holidays
Think it’s too early to start thinking about the holidays? Think again! To help you add more magic to your holiday marketing, here are 4 holiday marketing blogs to help guide your marketing this season.
These are a few of my favourite things: Top marketing tips for the holidays
Here are a few of my favourite articles with some holiday marketing tips and tricks to add a little (or a lot) of sparkle to your holiday marketing campaigns.
How to find a balance between short-term and long-term planning
How do you live in the moment with your business and your marketing yet still plan for the future? Here are a few ways to balance short-term and long-term planning for your business
How to choose when to post on social media
Timing is everything. You may be wondering, “How do I choose when to post?” Well, here are a few tips to help you choose the best times to post on social media.