If you own a business in 2025, there’s a pretty good chance you’ve already started to build an online presence on social media or, at the very least, you have probably thought about doing it. Whether you’re just starting out or wanting to take things up a notch, it’s helpful to create a social media calendar, particularly one that works.

Sometimes status quo works, but if you’ve already stepped onto the social media roller coaster you’ll know that the platforms are constantly changing and the way users consume content is also constantly changing. So how do you keep up? How do you make sure that your content stays “spicy” enough that it can continue to engage your audience in different ways?

Here are 6 things you can try today to help spice up your social media content.

The question should no longer be “should we be on social media.” Instead you should be asking what platform(s) to be on. And that depends a lot on your audience and your goals.

So let’s take a peek at some of 2023’s most common – and popular – social media platforms.

After the past few years on Instagram, you may be left wondering if you should be posting videos or images, especially if you’re an entrepreneur who wants to boost their visibility and engagement online.

So what’s the answer in 2023? What’s going on with Instagram and what SHOULD you post?

You should create a good mix of content on social media. Here are 4 ways to balance sales and entertainment when creating content for social media.

What the heck is a social media algorithm and why is everyone talking about it? Here is a breakdown of what you need to know and how to create content for social media in the world of algorithms.

Timing is everything. You may be wondering, “How do I choose when to post?” Well, here are a few tips to help you choose the best times to post on social media.

As people spend more time outside and with friends, businesses can experience a bit of a slower season. While this certainly presents its challenges, there’s also an opportunity to have some fun and test the waters. Here are 5 tips for getting more from your summer social media strategy.