
SongBird Spotlight
Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!
5 things entrepreneurs should know before starting on social media
Whether you’re preparing to launch your own business, or have already kicked things off, you may be considering joining one or more social media platforms. Before you do start or expand on social media, there are several things you should consider.
Let’s take a look at the 5 things entrepreneurs should know before starting on social media!
My favourite Halloween movies and what businesses can learn from them
Halloween is coming, but spooky season is officially here! Here are a few classic Halloween movies with some great lessons for business owners.
It’s a Wonderful Holiday Round Up: More marketing tips for the holidays
Think it’s too early to start thinking about the holidays? Think again! To help you add more magic to your holiday marketing, here are 4 holiday marketing blogs to help guide your marketing this season.
These are a few of my favourite things: Top marketing tips for the holidays
Here are a few of my favourite articles with some holiday marketing tips and tricks to add a little (or a lot) of sparkle to your holiday marketing campaigns.
How to find a balance between short-term and long-term planning
How do you live in the moment with your business and your marketing yet still plan for the future? Here are a few ways to balance short-term and long-term planning for your business
Creating content for social media algorithms – and your audience
What the heck is a social media algorithm and why is everyone talking about it? Here is a breakdown of what you need to know and how to create content for social media in the world of algorithms.
What's hot on social media right now: Features and updates
From new features to platform updates, here’s what you need to know about your top social media platforms.
5 things that get in the way of running a successful business
Perception is often a huge part of running a business – and a big part of your marketing strategy. Here are 5 things that can get in the way when you are trying to run a successful business.
Social Media Trends 101
You may be wondering what are social media trends, how do you find them, and how do you use them? Here’s a crash course in what you need to know.
3 ways to determine if you're successful
So, if you find yourself struggling to keep up with those around you. Stop and take a step back and re-evaluate things. The answer may be in front of you. Here are a few things to consider when it comes to your own business success.
How to choose when to post on social media
Timing is everything. You may be wondering, “How do I choose when to post?” Well, here are a few tips to help you choose the best times to post on social media.
When should you start promoting your business?
Knowing when to start promoting your business is an important factor in your marketing success. It’s also one of the most-asked questions when it comes to PR. Here are a few things to help you figure out your timeline.
5 tips for getting more from your summer social media strategy
As people spend more time outside and with friends, businesses can experience a bit of a slower season. While this certainly presents its challenges, there’s also an opportunity to have some fun and test the waters. Here are 5 tips for getting more from your summer social media strategy.