SongBird Spotlight
Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!
Boost summer marketing engagement: 6 ways to harness the power of User Generated Content
Summer is the perfect opportunity to harness the power of user-generated content (UGC) to amplify your brand’s reach and engagement. User-generated content is when your audience creates content instead of you. It could be any form of content – think social media posts about your brand, product reviews, etc. It not only builds trust and authenticity but also creates a sense of community and connection with your audience. Here’s how you can effectively encourage and leverage UGC for your summer campaigns.
3 of my favourite tips about summer marketing
We’re less than a month away from summer and if you’re putting your summer marketing strategy together, this blog is just for you!
Every spring and summer we share summer marketing tips, so let's take a look at some of my favourite tips about summer marketing.
Trying something new: 7 tips for businesses in the summer
For many, summer means a slow down, but it can also be a great time to try something new – maybe even launch a new product or service. As the temperature rises and consumer behavior shifts, it’s the perfect time to have a peek at your marketing strategy to see if you can tweak anything.
Here are 7 tips if you want to try something new this summer.
My favourite blogs about summer marketing
We’ve written a lot about summer marketing, so I thought I would round up a few of my favourite blogs with some great tips to get you going on your summer strategy.
Social Media Trends: The Impact of New Technologies on Platforms
New technologies are continuing to influence and change how we use social media and the effects it has on us as a community.
The Rise of Influencer Marketing Platforms: Navigating the Landscape
It can be time consuming and even difficult to manage all aspects of influencer marketing, from choosing the right influencers to work with, to building a relationship with them, managing and tracking any campaigns, and more. While you can certainly do this yourself, there are resources to help you run successful marketing campaigns, such as working with an influencer marketing platform or an agency.
A Guide to Creating Memorable Customer Experiences
What exactly constitutes a memorable customer experience, and how can businesses go about creating them? Let's dig into some best practices to help create memorable customer experiences for your own business.
How to use social media to build better customer relationships
Let’s take a look at how you can use social media to build better customer relationships this year!
5 reasons why customer loyalty is so important in 2024
Here are 5 reasons why customer loyalty is so important in 2024 and what that means for your overall marketing strategy.
Navigating Challenges in the Luxury Market: Lessons from Successful Brands
Every brand, whether luxury or not, is going to face challenges, especially now that people are more conscious about their purchases and when so many markets are saturated with competing brands.
Let’s take a look at how luxury brands are navigating current challenges.
Crafting Compelling Stories: The Role of Narrative in Luxury Branding
You need to leverage storytelling and narratives in your own branding to capture some of the magic and cache that luxury brands do. Here’s why – and how to do it.
Marketing strategy: Creating luxury on a budget
Your business may offer luxury products or services, but that doesn’t necessarily mean you have a massive budget - not every luxury brand is going to have the budget of Chanel, Chrome Hearts, and other popular luxury brands. Here are a few ways to create luxury marketing on a budget.
The Art of Luxury Branding: Creating an Irresistible Image
When it comes to luxury branding, it is all meticulous attention to detail and an unwavering commitment to excellence – regardless of what you are selling. Crafting an irresistible image for a luxury brand is about more than just selling products – it's about selling an experience, a lifestyle – it’s aspirational.
Are you building or hoping to build a luxury brand? Here are a few elements to consider.
Luxury in the Age of Social Media: Navigating the Digital Landscape
As a business, your social media presence should reflect who you are as a brand - but how do you convey and uphold an air of luxury across social media?
New Year, New Brand: 5 small brand changes with big impact
Here are five small changes you can make to your brand to refresh things without going through a full rebrand.
Brands and Social Issues: Should Companies Take a Stand?
Many businesses will likely start the year out saying they want to make a difference and if you’re a business owner, you may be wondering how you can do that in a way that aligns with your brand and your target audience.
One way to do that is to take a stand on important issues - and there are many ways you can do just that - but you may also be wondering IF you should even take a stand. Here’s what you need to know first.
What can you learn about marketing from your favourite Christmas Divas
This year, when you hear these songs pop up on the radio or while you’re shopping, I want you to associate them with some helpful marketing tips!
So, here are three Christmas Divas and what you can learn from their career and their roll out through Christmas.
How small businesses are using social media
Social media has become a massive part of our everyday lives, so it’s no surprise that it’s an important tool for all businesses - even small ones! Let’s discuss how small businesses can use social media!
The Power of Emotional Marketing: How to Evoke Holiday Sentiments in Your Campaigns
Here are 4 ways to incorporate holiday sentiments into your marketing campaigns to finish out the year.
How to run a gift guide campaign for the holidays
The holiday season is often the busiest time for many businesses. While there are a lot of ways for businesses to stand out with their marketing, getting included in gift guides can create a bigger push for sales. It’s also great for general visibility among your target audience.
So how do you get your product included in holiday gift guides? Here is everything you need to know.