
SongBird Spotlight
Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!
3 reasons you shouldn’t ONLY rely on social media for marketing
With everything going on on social media, here are 3 reasons why you shouldn’t ONLY rely on social media to market your business.
5 ways to get your business ready for 2023
It's not necessarily about setting resolutions you won’t keep. It’s about looking at how 2022 is going to impact your 2023 strategy.
Here are 5 things you can do to better prepare yourself for what’s coming for your marketing in 2023.
5 things entrepreneurs should know before starting on social media
Whether you’re preparing to launch your own business, or have already kicked things off, you may be considering joining one or more social media platforms. Before you do start or expand on social media, there are several things you should consider.
Let’s take a look at the 5 things entrepreneurs should know before starting on social media!
2022 Holiday Marketing Checklist
With less than 100 days until Christmas, you should be in planning mode for the upcoming season.
Here are a few things you need to get in order to have a strong close to the year.
It’s a Wonderful Holiday Round Up: More marketing tips for the holidays
Think it’s too early to start thinking about the holidays? Think again! To help you add more magic to your holiday marketing, here are 4 holiday marketing blogs to help guide your marketing this season.
These are a few of my favourite things: Top marketing tips for the holidays
Here are a few of my favourite articles with some holiday marketing tips and tricks to add a little (or a lot) of sparkle to your holiday marketing campaigns.
How often should you post online in 2022
Maintaining an online presence is important for the success of any business in 2022, but how often should you be posting to remain relevant?
How to find a balance between short-term and long-term planning
How do you live in the moment with your business and your marketing yet still plan for the future? Here are a few ways to balance short-term and long-term planning for your business
4 ways to balance sales and entertainment when creating content
You should create a good mix of content on social media. Here are 4 ways to balance sales and entertainment when creating content for social media.
Creating content for social media algorithms – and your audience
What the heck is a social media algorithm and why is everyone talking about it? Here is a breakdown of what you need to know and how to create content for social media in the world of algorithms.
5 things that get in the way of running a successful business
Perception is often a huge part of running a business – and a big part of your marketing strategy. Here are 5 things that can get in the way when you are trying to run a successful business.
3 ways to determine if you're successful
So, if you find yourself struggling to keep up with those around you. Stop and take a step back and re-evaluate things. The answer may be in front of you. Here are a few things to consider when it comes to your own business success.
When should you start promoting your business?
Knowing when to start promoting your business is an important factor in your marketing success. It’s also one of the most-asked questions when it comes to PR. Here are a few things to help you figure out your timeline.
Is organic or paid growth better on social media?
It can be difficult for anyone to grow on social media. You can choose either organic growth or paid growth and we’ve broken down the pros and cons for each.
5 tips for getting more from your summer social media strategy
As people spend more time outside and with friends, businesses can experience a bit of a slower season. While this certainly presents its challenges, there’s also an opportunity to have some fun and test the waters. Here are 5 tips for getting more from your summer social media strategy.