When it comes to luxury branding, it is all meticulous attention to detail and an unwavering commitment to excellence – regardless of what you are selling. Crafting an irresistible image for a luxury brand is about more than just selling products – it's about selling an experience, a lifestyle – it’s aspirational.

Are you building or hoping to build a luxury brand? Here are a few elements to consider.

Here are five small changes you can make to your brand to refresh things without going through a full rebrand.

Many businesses will likely start the year out saying they want to make a difference and if you’re a business owner, you may be wondering how you can do that in a way that aligns with your brand and your target audience.

One way to do that is to take a stand on important issues - and there are many ways you can do just that - but you may also be wondering IF you should even take a stand. Here’s what you need to know first.

This year, when you hear these songs pop up on the radio or while you’re shopping, I want you to associate them with some helpful marketing tips!

So, here are three Christmas Divas and what you can learn from their career and their roll out through Christmas.

Black Friday and Cyber Monday may have passed, but the gift-giving season is just starting to ramp up! Shopping for everyone on your list can be tough, so we’ve compiled a list of 6 holiday shopping gift guides, so keep reading!

They always say that opposites attract. Well… the opposite of success is failure. As an entrepreneur you often have to face failures before you get to those successes.

You have to realize that you may not just magically bounce back. Sometimes failure in business is a chance for you to start over or maybe even just pivot to a different direction.

If you have experienced failure or you’re going through it right now, here are a few things to consider to help you come out on the other side.

Did you know that November is Entrepreneurship Month?!

We could think of no better way to kick off Entrepreneurship Month than to share 2 inspiring stories of entrepreneurs. Whether you’re an entrepreneur or aspiring to be one, keep reading!

Social media has become a massive part of our everyday lives, so it’s no surprise that it’s an important tool for all businesses - even small ones! Let’s discuss how small businesses can use social media!

Small Business Month is always kind of exciting. It’s impossible to look around you and NOT see the impact small businesses have in communities and on the economy. The big question is what you are you doing to support those small business owners who are making an impact? And from a business owner perspective, are you doing everything you can to have a successful run with your business?

Here are 6 tips for small business success.

Did you know that October is Small Business Month?!

In honour of Small Business Month, we’re sharing 4 small business statistics to help guide you and inspire you in 2023.

The holiday season is often the busiest time for many businesses. While there are a lot of ways for businesses to stand out with their marketing, getting included in gift guides can create a bigger push for sales. It’s also great for general visibility among your target audience.

So how do you get your product included in holiday gift guides? Here is everything you need to know.

We’ve compiled a list of free* marketing tools to use in your marketing, each addressing a different need!

The question you SHOULD be asking is whether you should be on Threads for your business.

There are a number of pros and cons if you’re considering using Threads for your business. While every business’ marketing needs are unique, here are a few things to consider.

The use of AI (artificial intelligence) tools has been growing over the past several years and has become a hot topic across several industries, especially since the release of ChatGPT in late 2022.

You may already be using AI in your marketing, or you may be wondering how you can incorporate it into your marketing or if you should even begin to use it.

Like everything, there are pros and cons to using AI, so let’s talk about how you can use AI in marketing (with caution).

The question should no longer be “should we be on social media.” Instead you should be asking what platform(s) to be on. And that depends a lot on your audience and your goals.

So let’s take a peek at some of 2023’s most common – and popular – social media platforms.

Product reviews can make or break a company. So, here are 4 ways to get more quality reviews of your products and services.

Whether you’re a small business owner thinking of working with influencers or someone aspiring to be a content creator, we’ve rounded up 4 influencer marketing statistics that will blow your mind!

Planning for some fun summer brand activations and other types of events can also help to associate your brand with summer fun. If you haven’t already started planning this you are a little behind, but not to worry! You can still pull something together. You just have to be focused on getting it done. Plus, there are ways to do things more last minute as well, so read on!

Here are 8 tips for planning and running a successful event in the summer.

Summer is right around the corner and as each season changes, we also see a change in buying behaviours, trends, and much more. As an entrepreneur, it’s important to recognize these changes and to adapt for the season.

Today, I’m rounding up 5 of my favourite blogs about summer marketing to help you out with your business this summer!

It’s hard to have a successful marketing strategy without incorporating video in some way. While it can be daunting to put yourself out there and step in front of the camera, there are things you can do to get comfortable.

Last week we went over a step-by-step guide to posting on TikTok. This week we’re covering Instagram Reels.