Summer is the perfect opportunity to harness the power of user-generated content (UGC) to amplify your brand’s reach and engagement. User-generated content is when your audience creates content instead of you. It could be any form of content – think social media posts about your brand, product reviews, etc. It not only builds trust and authenticity but also creates a sense of community and connection with your audience. Here’s how you can effectively encourage and leverage UGC for your summer campaigns.

We’re less than a month away from summer and if you’re putting your summer marketing strategy together, this blog is just for you!

Every spring and summer we share summer marketing tips, so let's take a look at some of my favourite tips about summer marketing.

If you’ve been watching or reading the news at all, you’ve probably heard talk about banning TikTok in the United States despite the popularity of the app.

Let’s dig into what’s going on, the implications on the influencer industry and marketing for brands, and more.

We’ve written a lot about summer marketing, so I thought I would round up a few of my favourite blogs with some great tips to get you going on your summer strategy.

New technologies are continuing to influence and change how we use social media and the effects it has on us as a community.

If you’re considering marketing automation as part of your strategy, here are some pros and cons to help you make the final decision.

Measuring customer satisfaction is important because it allows businesses to gauge what customers are saying about their brand, products, and/or services. Here are some metrics and tools to help in your success.

What exactly constitutes a memorable customer experience, and how can businesses go about creating them? Let's dig into some best practices to help create memorable customer experiences for your own business.

When it comes to luxury branding, it is all meticulous attention to detail and an unwavering commitment to excellence – regardless of what you are selling. Crafting an irresistible image for a luxury brand is about more than just selling products – it's about selling an experience, a lifestyle – it’s aspirational.

Are you building or hoping to build a luxury brand? Here are a few elements to consider.

Here are five small changes you can make to your brand to refresh things without going through a full rebrand.

Many businesses will likely start the year out saying they want to make a difference and if you’re a business owner, you may be wondering how you can do that in a way that aligns with your brand and your target audience.

One way to do that is to take a stand on important issues - and there are many ways you can do just that - but you may also be wondering IF you should even take a stand. Here’s what you need to know first.

This year, when you hear these songs pop up on the radio or while you’re shopping, I want you to associate them with some helpful marketing tips!

So, here are three Christmas Divas and what you can learn from their career and their roll out through Christmas.

Black Friday and Cyber Monday may have passed, but the gift-giving season is just starting to ramp up! Shopping for everyone on your list can be tough, so we’ve compiled a list of 6 holiday shopping gift guides, so keep reading!

They always say that opposites attract. Well… the opposite of success is failure. As an entrepreneur you often have to face failures before you get to those successes.

You have to realize that you may not just magically bounce back. Sometimes failure in business is a chance for you to start over or maybe even just pivot to a different direction.

If you have experienced failure or you’re going through it right now, here are a few things to consider to help you come out on the other side.

Did you know that November is Entrepreneurship Month?!

We could think of no better way to kick off Entrepreneurship Month than to share 2 inspiring stories of entrepreneurs. Whether you’re an entrepreneur or aspiring to be one, keep reading!

Social media has become a massive part of our everyday lives, so it’s no surprise that it’s an important tool for all businesses - even small ones! Let’s discuss how small businesses can use social media!

Small Business Month is always kind of exciting. It’s impossible to look around you and NOT see the impact small businesses have in communities and on the economy. The big question is what you are you doing to support those small business owners who are making an impact? And from a business owner perspective, are you doing everything you can to have a successful run with your business?

Here are 6 tips for small business success.

Did you know that October is Small Business Month?!

In honour of Small Business Month, we’re sharing 4 small business statistics to help guide you and inspire you in 2023.

The holiday season is often the busiest time for many businesses. While there are a lot of ways for businesses to stand out with their marketing, getting included in gift guides can create a bigger push for sales. It’s also great for general visibility among your target audience.

So how do you get your product included in holiday gift guides? Here is everything you need to know.

We’ve compiled a list of free* marketing tools to use in your marketing, each addressing a different need!