
SongBird Spotlight
Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!
8 stats you should know about small business in Canada
In Canada, we have a thriving small business community full of diversity and innovative ideas. Here are 8 stats about small business in Canada you might find interesting.
4 Things to think about before doing digital marketing for your small business
If you’re a small business owner, especially one with a fairly new business, you may be considering creating a website or joining a social media platform – maybe both. Here are 4 things you need to think about before doing digital marketing for your small business.
9 reminders for when you feel like your business is falling behind
Everyone needs a little pep talk every-so-often – even the most confident people. As a business owner, especially in the beginning, you may find yourself needing them more frequently. Running a business RARELY goes exactly as planned, and sometimes you just need a little reminder.
So here are ten things I like to tell myself – and some of the business owners I coach and mentor – when things aren’t going to plan.
Some of our favourite Canadian Small businesses
It’s small business month and the holidays (from Thanksgiving to Halloween and Christmas) are right around the corner, so it’s really the perfect time to talk about our favourite local small businesses!
Discover some great small businesses that are Canadian made!
How to supercharge your small business
October is small business month, and Saturday is October 1st, so let’s kick it off by talking about how small business owners are superheroes. Regardless of where you’re at with your business goals, here are some ways you can supercharge your small business to help you reach your business goals.
My favourite Halloween movies and what businesses can learn from them
Halloween is coming, but spooky season is officially here! Here are a few classic Halloween movies with some great lessons for business owners.
2022 Holiday Marketing Checklist
With less than 100 days until Christmas, you should be in planning mode for the upcoming season.
Here are a few things you need to get in order to have a strong close to the year.
It’s a Wonderful Holiday Round Up: More marketing tips for the holidays
Think it’s too early to start thinking about the holidays? Think again! To help you add more magic to your holiday marketing, here are 4 holiday marketing blogs to help guide your marketing this season.
These are a few of my favourite things: Top marketing tips for the holidays
Here are a few of my favourite articles with some holiday marketing tips and tricks to add a little (or a lot) of sparkle to your holiday marketing campaigns.
How often should you post online in 2022
Maintaining an online presence is important for the success of any business in 2022, but how often should you be posting to remain relevant?
How to find a balance between short-term and long-term planning
How do you live in the moment with your business and your marketing yet still plan for the future? Here are a few ways to balance short-term and long-term planning for your business
4 ways to balance sales and entertainment when creating content
You should create a good mix of content on social media. Here are 4 ways to balance sales and entertainment when creating content for social media.
Creating content for social media algorithms – and your audience
What the heck is a social media algorithm and why is everyone talking about it? Here is a breakdown of what you need to know and how to create content for social media in the world of algorithms.
What's hot on social media right now: Features and updates
From new features to platform updates, here’s what you need to know about your top social media platforms.
5 things that get in the way of running a successful business
Perception is often a huge part of running a business – and a big part of your marketing strategy. Here are 5 things that can get in the way when you are trying to run a successful business.
Social Media Trends 101
You may be wondering what are social media trends, how do you find them, and how do you use them? Here’s a crash course in what you need to know.
8 ways to keep up with competitors - and technology
Running a business is challenging in itself, but when you pile on top all of the unexpected responsibilities and the need to keep up with everything around you it can feel impossible. Here are 8 things you can do to feel like you are staying on top of everything.
3 ways to determine if you're successful
So, if you find yourself struggling to keep up with those around you. Stop and take a step back and re-evaluate things. The answer may be in front of you. Here are a few things to consider when it comes to your own business success.
How to choose when to post on social media
Timing is everything. You may be wondering, “How do I choose when to post?” Well, here are a few tips to help you choose the best times to post on social media.
When should you start promoting your business?
Knowing when to start promoting your business is an important factor in your marketing success. It’s also one of the most-asked questions when it comes to PR. Here are a few things to help you figure out your timeline.