Influencer marketing has changed significantly since it first started. Influencer marketing is one of the most powerful tools to reach and engage your online audience.

The best influencer marketing campaigns benefit everyone involved – creators/influencers, brands, and your target audience. Here’s how to collaborate with influencers effectively to maximize ROI.

Here are 5 things I have learned about influencer marketing when trying to market to parents.

There are content creators I enjoy watching and because today is Social Media Day, it’s the perfect day to share some of my favourite creator accounts.

Social media can be a wonderful place full of inspiration. We thought we’d take a couple of weeks and highlight a few content creators online that inspire us every day. There are obviously so many we could go on forever, but there are a few that I wanted to highlight that I am particularly enjoying these days!

Whether you’re a small business owner thinking of working with influencers or someone aspiring to be a content creator, we’ve rounded up 4 influencer marketing statistics that will blow your mind!