SongBird Spotlight
Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!
Setting social media goals for 2025
A big part of ringing in the new year is thinking about your resolutions and goals for the year ahead, from personal ones to professional ones.
If you’re using social media for business, you should be thinking about your social media goals for the year, but what does setting goals for social media look like? Let’s get into it!
An updated look at the social media algorithm and what it means for your social media strategy
If you’re on social media for your business you’ve probably heard about the “algorithm” - but what exactly does it mean and what does it mean for your social media strategy?
Social media and politics: What you need to know about a potential TikTok ban
If you’ve been watching or reading the news at all, you’ve probably heard talk about banning TikTok in the United States despite the popularity of the app.
Let’s dig into what’s going on, the implications on the influencer industry and marketing for brands, and more.
Are you asking the wrong questions about your social media strategy?
We only know what we know. So we ask questions to fill the knowledge gaps. But what if you’re asking the wrong questions?
Here are a few questions we’ve gotten when people are looking for marketing help. While it’s good to ask questions, make sure you’re focused on the right things.
5 things entrepreneurs should know before starting on social media
Whether you’re preparing to launch your own business, or have already kicked things off, you may be considering joining one or more social media platforms. Before you do start or expand on social media, there are several things you should consider.
Let’s take a look at the 5 things entrepreneurs should know before starting on social media!
Creating content for social media algorithms – and your audience
What the heck is a social media algorithm and why is everyone talking about it? Here is a breakdown of what you need to know and how to create content for social media in the world of algorithms.
5 tips for getting more from your summer social media strategy
As people spend more time outside and with friends, businesses can experience a bit of a slower season. While this certainly presents its challenges, there’s also an opportunity to have some fun and test the waters. Here are 5 tips for getting more from your summer social media strategy.