Maybe your business is fresh, maybe you’re launching a new product, or maybe you just feel like things are getting a little stale and could use a boost - creating a mouth-watering social media strategy could be one of the keys to success.

Let’s take a look at how you can do just that!

Do you sell a complicated product or service? Or maybe your focus is on innovation so you’re introducing something new that your customers aren’t familiar with? One of the biggest challenges can be communicating the value of what you have to offer to your potential customers. When your product or service is intricate or highly technical, you need to find a way to simplify your explanation.

Creating the right messaging and content will help you simplify your communication and allow your audience to see the value in your offering.

Let’s talk about some of the key essentials of media relations and some practical tips to help you run a successful media relations strategy for your business.

If you’re on social media for your business you’ve probably heard about the “algorithm” - but what exactly does it mean and what does it mean for your social media strategy?

Consumer behaviour, economic downturn, and the way we do business have all created a shift in the traditional media landscape. What does it mean for businesses who are trying to generate buzz with a more traditional PR strategy?

Summer is the perfect opportunity to harness the power of user-generated content (UGC) to amplify your brand’s reach and engagement. User-generated content is when your audience creates content instead of you. It could be any form of content – think social media posts about your brand, product reviews, etc. It not only builds trust and authenticity but also creates a sense of community and connection with your audience. Here’s how you can effectively encourage and leverage UGC for your summer campaigns.

We’re less than a month away from summer and if you’re putting your summer marketing strategy together, this blog is just for you!

Every spring and summer we share summer marketing tips, so let's take a look at some of my favourite tips about summer marketing.

If you’ve been watching or reading the news at all, you’ve probably heard talk about banning TikTok in the United States despite the popularity of the app.

Let’s dig into what’s going on, the implications on the influencer industry and marketing for brands, and more.

We’ve written a lot about summer marketing, so I thought I would round up a few of my favourite blogs with some great tips to get you going on your summer strategy.

New technologies are continuing to influence and change how we use social media and the effects it has on us as a community.

If you’re considering marketing automation as part of your strategy, here are some pros and cons to help you make the final decision.

Measuring customer satisfaction is important because it allows businesses to gauge what customers are saying about their brand, products, and/or services. Here are some metrics and tools to help in your success.

What exactly constitutes a memorable customer experience, and how can businesses go about creating them? Let's dig into some best practices to help create memorable customer experiences for your own business.

When it comes to luxury branding, it is all meticulous attention to detail and an unwavering commitment to excellence – regardless of what you are selling. Crafting an irresistible image for a luxury brand is about more than just selling products – it's about selling an experience, a lifestyle – it’s aspirational.

Are you building or hoping to build a luxury brand? Here are a few elements to consider.

Here are five small changes you can make to your brand to refresh things without going through a full rebrand.

Many businesses will likely start the year out saying they want to make a difference and if you’re a business owner, you may be wondering how you can do that in a way that aligns with your brand and your target audience.

One way to do that is to take a stand on important issues - and there are many ways you can do just that - but you may also be wondering IF you should even take a stand. Here’s what you need to know first.

SongBird’s holiday break!

This year, when you hear these songs pop up on the radio or while you’re shopping, I want you to associate them with some helpful marketing tips!

So, here are three Christmas Divas and what you can learn from their career and their roll out through Christmas.

Black Friday and Cyber Monday may have passed, but the gift-giving season is just starting to ramp up! Shopping for everyone on your list can be tough, so we’ve compiled a list of 6 holiday shopping gift guides, so keep reading!

Hands up if you have ever questioned whether you actually deserve to run a successful business. Or if you feel like, in spite of years of experience and training that you are somehow still not qualified to do what you do. If you raised your hand, congratulations you’ve experienced imposter syndrome.

Entrepreneurship doesn’t come with a road map to success, nor is there an easy path to starting and building a successful business. It’s a rollercoaster with challenges and wins that will take you on an unforgettable ride in A direction (right or wrong).

It’s not uncommon to have feelings of self-doubt or inadequacy on your entrepreneurial journey. It can make the ride quite unpleasant. As hard as it is, you need to work to pull yourself out of imposter syndrome so you can reach your goals and come out on top in business.