You need to leverage storytelling and narratives in your own branding to capture some of the magic and cache that luxury brands do. Here’s why – and how to do it.

Your business may offer luxury products or services, but that doesn’t necessarily mean you have a massive budget - not every luxury brand is going to have the budget of Chanel, Chrome Hearts, and other popular luxury brands. Here are a few ways to create luxury marketing on a budget.

When it comes to luxury branding, it is all meticulous attention to detail and an unwavering commitment to excellence – regardless of what you are selling. Crafting an irresistible image for a luxury brand is about more than just selling products – it's about selling an experience, a lifestyle – it’s aspirational.

Are you building or hoping to build a luxury brand? Here are a few elements to consider.

As a business, your social media presence should reflect who you are as a brand - but how do you convey and uphold an air of luxury across social media?

Here are five small changes you can make to your brand to refresh things without going through a full rebrand.

Many businesses will likely start the year out saying they want to make a difference and if you’re a business owner, you may be wondering how you can do that in a way that aligns with your brand and your target audience.

One way to do that is to take a stand on important issues - and there are many ways you can do just that - but you may also be wondering IF you should even take a stand. Here’s what you need to know first.

SongBird’s holiday break!

This year, when you hear these songs pop up on the radio or while you’re shopping, I want you to associate them with some helpful marketing tips!

So, here are three Christmas Divas and what you can learn from their career and their roll out through Christmas.

As we creep closer to the holidays, it’s important to take a little break to celebrate, to have some fun, and to rest. So we’ve compiled a list of 8 fun things to do over the winter holidays when you take a break

Black Friday and Cyber Monday may have passed, but the gift-giving season is just starting to ramp up! Shopping for everyone on your list can be tough, so we’ve compiled a list of 6 holiday shopping gift guides, so keep reading!

Hands up if you have ever questioned whether you actually deserve to run a successful business. Or if you feel like, in spite of years of experience and training that you are somehow still not qualified to do what you do. If you raised your hand, congratulations you’ve experienced imposter syndrome.

Entrepreneurship doesn’t come with a road map to success, nor is there an easy path to starting and building a successful business. It’s a rollercoaster with challenges and wins that will take you on an unforgettable ride in A direction (right or wrong).

It’s not uncommon to have feelings of self-doubt or inadequacy on your entrepreneurial journey. It can make the ride quite unpleasant. As hard as it is, you need to work to pull yourself out of imposter syndrome so you can reach your goals and come out on top in business.

Let’s delve into 5 interesting entrepreneurship statistics for 2023 with a specific focus on aspiring (or new) entrepreneurs - but there are some great resources for current entrepreneurs as well!

They always say that opposites attract. Well… the opposite of success is failure. As an entrepreneur you often have to face failures before you get to those successes.

You have to realize that you may not just magically bounce back. Sometimes failure in business is a chance for you to start over or maybe even just pivot to a different direction.

If you have experienced failure or you’re going through it right now, here are a few things to consider to help you come out on the other side.

Did you know that November is Entrepreneurship Month?!

We could think of no better way to kick off Entrepreneurship Month than to share 2 inspiring stories of entrepreneurs. Whether you’re an entrepreneur or aspiring to be one, keep reading!

In case you’ve been on the fence about starting a small business, or you have a business, but you’re feeling like you’re not sure if you want to continue.

This is a (practical) love letter to being a small business owner. Here are 4 advantages to starting a small business.

Social media has become a massive part of our everyday lives, so it’s no surprise that it’s an important tool for all businesses - even small ones! Let’s discuss how small businesses can use social media!

Small Business Month is always kind of exciting. It’s impossible to look around you and NOT see the impact small businesses have in communities and on the economy. The big question is what you are you doing to support those small business owners who are making an impact? And from a business owner perspective, are you doing everything you can to have a successful run with your business?

Here are 6 tips for small business success.

Did you know that October is Small Business Month?!

In honour of Small Business Month, we’re sharing 4 small business statistics to help guide you and inspire you in 2023.

Here are 4 ways to incorporate holiday sentiments into your marketing campaigns to finish out the year.

We’re a few days shy of the first day of fall and September is nearly over, so before you know it, the holiday season will be here. And it’s no secret that it’s a major time in terms of marketing and of course, shopping.

Let’s take a look at a few ways you can leverage social media for holiday marketing success - through Thanksgiving, Black Friday shopping, Christmas, and more.