SongBird Spotlight

Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!

Marketing, Strategy Candace Huntly Marketing, Strategy Candace Huntly

How to run a gift guide campaign for the holidays

The holiday season is often the busiest time for many businesses. While there are a lot of ways for businesses to stand out with their marketing, getting included in gift guides can create a bigger push for sales. It’s also great for general visibility among your target audience.

So how do you get your product included in holiday gift guides? Here is everything you need to know.

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Felicia Guthrie Felicia Guthrie

Surprising holiday shopping stats to consider

It’s officially September and that means the holiday season is right around the corner. It’s time to take a look at your holiday marketing strategy and to gear up for the holidays.

To help you make this season a little more merry and holly jolly, we’ve compiled a list of surprising holiday shopping statistics to consider when planning your marketing, keep reading!

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Marketing Candace Huntly Marketing Candace Huntly

8 ways to spice up your social media content

Sometimes status quo works, but if you’ve already stepped onto the social media roller coaster you’ll know that the platforms are constantly changing and the way users consume content is also constantly changing. So how do you keep up? How do you make sure that your content stays “spicy” enough that it can continue to engage your audience in different ways?

Here are 6 things you can try today to help spice up your social media content.

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Marketing, Strategy Candace Huntly Marketing, Strategy Candace Huntly

Threads: hype or here to stay?

The question you SHOULD be asking is whether you should be on Threads for your business.

There are a number of pros and cons if you’re considering using Threads for your business. While every business’ marketing needs are unique, here are a few things to consider.

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Marketing, Strategy Felicia Guthrie Marketing, Strategy Felicia Guthrie

How to use AI in marketing (with caution)

The use of AI (artificial intelligence) tools has been growing over the past several years and has become a hot topic across several industries, especially since the release of ChatGPT in late 2022.

You may already be using AI in your marketing, or you may be wondering how you can incorporate it into your marketing or if you should even begin to use it.

Like everything, there are pros and cons to using AI, so let’s talk about how you can use AI in marketing (with caution).

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Parents, Marketing Felicia Guthrie Parents, Marketing Felicia Guthrie

What social platforms are parents on?

Parents, like other demographics, tune into social media for product recommendations and tutorials, advice, and more. We’ve said it time and again, as a business, you want to be where your audience is, so let’s take a look at what social media platforms parents are on - based on the stats!

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Marketing Candace Huntly Marketing Candace Huntly

7 of my favourite creator accounts

Social media can be a wonderful place full of inspiration. We thought we’d take a couple of weeks and highlight a few content creators online that inspire us every day. There are obviously so many we could go on forever, but there are a few that I wanted to highlight that I am particularly enjoying these days!

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Marketing, Strategy Candace Huntly Marketing, Strategy Candace Huntly

8 tips for planning summer brand events

Planning for some fun summer brand activations and other types of events can also help to associate your brand with summer fun. If you haven’t already started planning this you are a little behind, but not to worry! You can still pull something together. You just have to be focused on getting it done. Plus, there are ways to do things more last minute as well, so read on!

Here are 8 tips for planning and running a successful event in the summer.

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Marketing, Strategy Felicia Guthrie Marketing, Strategy Felicia Guthrie

5 Top blogs about summer marketing

Summer is right around the corner and as each season changes, we also see a change in buying behaviours, trends, and much more. As an entrepreneur, it’s important to recognize these changes and to adapt for the season.

Today, I’m rounding up 5 of my favourite blogs about summer marketing to help you out with your business this summer!

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