It’s hard to have a successful marketing strategy without incorporating video in some way. While it can be daunting to put yourself out there and step in front of the camera, there are things you can do to get comfortable.

Last week we went over a step-by-step guide to posting on TikTok. This week we’re covering Instagram Reels.

Are you thinking about joining TikTok but need a crash course on how to create and post videos? Here is a step by step guide.

After the past few years on Instagram, you may be left wondering if you should be posting videos or images, especially if you’re an entrepreneur who wants to boost their visibility and engagement online.

So what’s the answer in 2023? What’s going on with Instagram and what SHOULD you post?

It's very common to feel uncomfortable on video. A lot of people don’t like the idea of being recorded – especially if you are the centre of attention! Don’t worry, because there are certain things you can do to help yourself feel more comfortable being on camera.

Here are 11 tips to help you get comfortable on camera.

Let’s look at some things you can do to make your marketing more effective – and feel less burnt out about the whole process.

Spring has officially sprung and it’s a great time to try something fresh, fun, exciting and new! So we’ve picked a few ideas to help inspire your spring marketing!

What worked yesterday may not work today. Reviewing your marketing strategy a few times throughout the year will ensure you stay on top of things and get ahead of any changes. Here are a few marketing related things you should note as we move into the next quarter.

If you’re using Instagram but NOT using Instagram Stories, you’re overlooking a valuable opportunity to boost engagement and potentially reach more people. You also need to be able to determine whether you’re successfully using them. To do that you need to access insights and learn how to interpret them.

We put so much energy into supporting celebrities and influencers in the public eye on their quest to have it all, but what about the woman standing next to you? Here’s why we need to stop telling women they can’t have it all.

Let’s look at what marketing for Gen X looks like in 2023

Regardless of whether you watched for the football, Rihanna’s half-time show, or the highly anticipated ads, let’s take a peek at the hype surrounding the Super Bowl this year and a few lessons you can take away for your own business.

Let’s look at four marketing statistics for Gen Z and what they may mean for your business.

Let’s talk about Millennials – still one of the most lucrative consumer groups – and three ways you can market to them more effectively.

January often starts off slow for everyone and many brands don’t really kick things off until the Super Bowl weekend, but there are businesses who jumped right in with some exciting marketing campaigns.

Let’s take a look at a couple brands who have kicked this year off with a marketing bang.

Now that we’re settling into 2023, I wanted to remind everyone that it’s more important than ever to start celebrating yourself this year. And it’s not about ego. It’s about growth.

So here are 4 reasons to start celebrating yourself in 2023.

We’re already a few weeks into the new year and, for many, a new year means new goals and some reflection. If you’re a business owner or your marketing team lead, that should apply to your social media strategy as well. So, let’s take a look at 5 ways you can start 2023 off right!

There is so much to consider when you’re building or revising a marketing strategy and it’s almost impossible to remember everything. So here is a bit of a cheat sheet to help you make better marketing choices this year. Let 2023 be your year for marketing success!

It’s always good to reflect on the past year before moving forward. Here are a few of the business lessons we are carrying into the new year.

Happy Holidays from the SongBird Team!

'Twas the week before Christmas, the last big marketing push for the year. If your planning’s been done, rest is finally near.

The holiday season is a major shopping (and giving) season, so it’s no surprise that many brands launch holiday campaigns. Let’s take a look at 5 standout holiday campaigns from 2022!