Here are some things to consider about both polished and raw video approaches to help you decide what’s best for your business.

If you’re on social media for your business you’ve probably heard about the “algorithm” - but what exactly does it mean and what does it mean for your social media strategy?

Consumer behaviour, economic downturn, and the way we do business have all created a shift in the traditional media landscape. What does it mean for businesses who are trying to generate buzz with a more traditional PR strategy?

Social media isn’t just about posting a video or an image - in order to be successful on social media - that is consistently successful and not just “viral,” you need to give your customers what they want. So what do they want? Let’s take a look at 3 things that customers want from brands on social media.

Summer is the perfect opportunity to harness the power of user-generated content (UGC) to amplify your brand’s reach and engagement. User-generated content is when your audience creates content instead of you. It could be any form of content – think social media posts about your brand, product reviews, etc. It not only builds trust and authenticity but also creates a sense of community and connection with your audience. Here’s how you can effectively encourage and leverage UGC for your summer campaigns.

We’re less than a month away from summer and if you’re putting your summer marketing strategy together, this blog is just for you!

Every spring and summer we share summer marketing tips, so let's take a look at some of my favourite tips about summer marketing.

For many, summer means a slow down, but it can also be a great time to try something new – maybe even launch a new product or service. As the temperature rises and consumer behavior shifts, it’s the perfect time to have a peek at your marketing strategy to see if you can tweak anything.

Here are 7 tips if you want to try something new this summer.

If you’ve been watching or reading the news at all, you’ve probably heard talk about banning TikTok in the United States despite the popularity of the app.

Let’s dig into what’s going on, the implications on the influencer industry and marketing for brands, and more.

We’ve written a lot about summer marketing, so I thought I would round up a few of my favourite blogs with some great tips to get you going on your summer strategy.

New technologies are continuing to influence and change how we use social media and the effects it has on us as a community.

It can be time consuming and even difficult to manage all aspects of influencer marketing, from choosing the right influencers to work with, to building a relationship with them, managing and tracking any campaigns, and more. While you can certainly do this yourself, there are resources to help you run successful marketing campaigns, such as working with an influencer marketing platform or an agency.

If you’re considering marketing automation as part of your strategy, here are some pros and cons to help you make the final decision.

Measuring customer satisfaction is important because it allows businesses to gauge what customers are saying about their brand, products, and/or services. Here are some metrics and tools to help in your success.

What exactly constitutes a memorable customer experience, and how can businesses go about creating them? Let's dig into some best practices to help create memorable customer experiences for your own business.

Let’s take a look at how you can use social media to build better customer relationships this year!

Here are 5 reasons why customer loyalty is so important in 2024 and what that means for your overall marketing strategy.

Every brand, whether luxury or not, is going to face challenges, especially now that people are more conscious about their purchases and when so many markets are saturated with competing brands.

Let’s take a look at how luxury brands are navigating current challenges.

You need to leverage storytelling and narratives in your own branding to capture some of the magic and cache that luxury brands do. Here’s why – and how to do it.

Your business may offer luxury products or services, but that doesn’t necessarily mean you have a massive budget - not every luxury brand is going to have the budget of Chanel, Chrome Hearts, and other popular luxury brands. Here are a few ways to create luxury marketing on a budget.

When it comes to luxury branding, it is all meticulous attention to detail and an unwavering commitment to excellence – regardless of what you are selling. Crafting an irresistible image for a luxury brand is about more than just selling products – it's about selling an experience, a lifestyle – it’s aspirational.

Are you building or hoping to build a luxury brand? Here are a few elements to consider.