SongBird Spotlight
Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!
How to run a gift guide campaign for the holidays
The holiday season is often the busiest time for many businesses. While there are a lot of ways for businesses to stand out with their marketing, getting included in gift guides can create a bigger push for sales. It’s also great for general visibility among your target audience.
So how do you get your product included in holiday gift guides? Here is everything you need to know.
Free tools to use in your marketing
We’ve compiled a list of free* marketing tools to use in your marketing, each addressing a different need!
5 stats about marketing to parents in 2023
If you’re thinking of marketing to parents, particularly parents of young children in 2023, chances are many will be millennials or those who are older Gen Z’s (think mid 20’s). Let’s take a look at some stats and what they may mean for you!
3 Ways to make your marketing more effective
Let’s look at some things you can do to make your marketing more effective – and feel less burnt out about the whole process.
Spring marketing ideas
Spring has officially sprung and it’s a great time to try something fresh, fun, exciting and new! So we’ve picked a few ideas to help inspire your spring marketing!
Marketing check in: Is it time to make changes yet in 2023?
What worked yesterday may not work today. Reviewing your marketing strategy a few times throughout the year will ensure you stay on top of things and get ahead of any changes. Here are a few marketing related things you should note as we move into the next quarter.
3 ways to market to Millennials in 2023
Let’s talk about Millennials – still one of the most lucrative consumer groups – and three ways you can market to them more effectively.
2 businesses who started 2023 with a marketing bang
January often starts off slow for everyone and many brands don’t really kick things off until the Super Bowl weekend, but there are businesses who jumped right in with some exciting marketing campaigns.
Let’s take a look at a couple brands who have kicked this year off with a marketing bang.
How to start your 2023 social media strategy off right
We’re already a few weeks into the new year and, for many, a new year means new goals and some reflection. If you’re a business owner or your marketing team lead, that should apply to your social media strategy as well. So, let’s take a look at 5 ways you can start 2023 off right!
Make better (marketing) choices this year
There is so much to consider when you’re building or revising a marketing strategy and it’s almost impossible to remember everything. So here is a bit of a cheat sheet to help you make better marketing choices this year. Let 2023 be your year for marketing success!
3 surprising marketing tips for 2023
If I everyone is doing it a certain way, it doesn’t mean it’s right for you. Here are 3 surprising marketing tips to help you stand out in 2023.
3 ways entrepreneurs can immediately improve their marketing… right now
Here are 3 ways entrepreneurs can immediately improve their marketing right now (seriously, you can start as soon as you finish reading this blog).
5 ways to get your business ready for 2023
It's not necessarily about setting resolutions you won’t keep. It’s about looking at how 2022 is going to impact your 2023 strategy.
Here are 5 things you can do to better prepare yourself for what’s coming for your marketing in 2023.