SongBird Spotlight

Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!

Marketing, Strategy Candace Huntly Marketing, Strategy Candace Huntly

6 tips for crafting the perfect holiday marketing message

We’ve been talking all things holiday marketing the past couple of weeks. It does get busy, and your customers will be looking for the perfect gifts and experiences. The reality is, unless you have the right message, your holiday campaigns could fall flat, and they won’t have the lasting impact you hoped. Your message needs to go beyond holiday cheer if you want to have a successful holiday campaign.

Here are some tips to help you create a winning holiday marketing message:

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Felicia Guthrie Felicia Guthrie

Leveraging Social Media for Holiday Marketing Success

We’re a few days shy of the first day of fall and September is nearly over, so before you know it, the holiday season will be here. And it’s no secret that it’s a major time in terms of marketing and of course, shopping.

Let’s take a look at a few ways you can leverage social media for holiday marketing success - through Thanksgiving, Black Friday shopping, Christmas, and more.

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Marketing, Strategy Candace Huntly Marketing, Strategy Candace Huntly

How to run a gift guide campaign for the holidays

The holiday season is often the busiest time for many businesses. While there are a lot of ways for businesses to stand out with their marketing, getting included in gift guides can create a bigger push for sales. It’s also great for general visibility among your target audience.

So how do you get your product included in holiday gift guides? Here is everything you need to know.

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Felicia Guthrie Felicia Guthrie

Surprising holiday shopping stats to consider

It’s officially September and that means the holiday season is right around the corner. It’s time to take a look at your holiday marketing strategy and to gear up for the holidays.

To help you make this season a little more merry and holly jolly, we’ve compiled a list of surprising holiday shopping statistics to consider when planning your marketing, keep reading!

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