SongBird Spotlight
Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!
My favourite holiday experiential campaigns
The holidays are a PERFECT time to draw people into a great brand experience. Here are a few that I’ve come across that were really creative and/or effective. Let’s talk about why they worked so well so you can recreate!
Christmas marketing: Trends and ideas for 2024
There are only 13 Friday’s until Christmas and we’re ready to help you shine as brightly as Christmas lights! This month we’ve been looking at various holiday topics and today we’re taking a look at some trends and ideas for 2024 Christmas marketing!
6 tips for crafting the perfect holiday marketing message
We’ve been talking all things holiday marketing the past couple of weeks. It does get busy, and your customers will be looking for the perfect gifts and experiences. The reality is, unless you have the right message, your holiday campaigns could fall flat, and they won’t have the lasting impact you hoped. Your message needs to go beyond holiday cheer if you want to have a successful holiday campaign.
Here are some tips to help you create a winning holiday marketing message:
Leveraging Social Media for Holiday Marketing Success
We’re a few days shy of the first day of fall and September is nearly over, so before you know it, the holiday season will be here. And it’s no secret that it’s a major time in terms of marketing and of course, shopping.
Let’s take a look at a few ways you can leverage social media for holiday marketing success - through Thanksgiving, Black Friday shopping, Christmas, and more.
How to run a gift guide campaign for the holidays
The holiday season is often the busiest time for many businesses. While there are a lot of ways for businesses to stand out with their marketing, getting included in gift guides can create a bigger push for sales. It’s also great for general visibility among your target audience.
So how do you get your product included in holiday gift guides? Here is everything you need to know.
Surprising holiday shopping stats to consider
It’s officially September and that means the holiday season is right around the corner. It’s time to take a look at your holiday marketing strategy and to gear up for the holidays.
To help you make this season a little more merry and holly jolly, we’ve compiled a list of surprising holiday shopping statistics to consider when planning your marketing, keep reading!
The last marketing push of the year
Happy Holidays from the SongBird Team!
'Twas the week before Christmas, the last big marketing push for the year. If your planning’s been done, rest is finally near.
Standout holiday campaigns from 2022
The holiday season is a major shopping (and giving) season, so it’s no surprise that many brands launch holiday campaigns. Let’s take a look at 5 standout holiday campaigns from 2022!
2022 Holiday Marketing Checklist
With less than 100 days until Christmas, you should be in planning mode for the upcoming season.
Here are a few things you need to get in order to have a strong close to the year.