If you’re using Instagram but NOT using Instagram Stories, you’re overlooking a valuable opportunity to boost engagement and potentially reach more people. You also need to be able to determine whether you’re successfully using them. To do that you need to access insights and learn how to interpret them.

Let’s look at what marketing for Gen X looks like in 2023

Regardless of whether you watched for the football, Rihanna’s half-time show, or the highly anticipated ads, let’s take a peek at the hype surrounding the Super Bowl this year and a few lessons you can take away for your own business.

Let’s look at four marketing statistics for Gen Z and what they may mean for your business.

Let’s talk about Millennials – still one of the most lucrative consumer groups – and three ways you can market to them more effectively.

January often starts off slow for everyone and many brands don’t really kick things off until the Super Bowl weekend, but there are businesses who jumped right in with some exciting marketing campaigns.

Let’s take a look at a couple brands who have kicked this year off with a marketing bang.

We’re already a few weeks into the new year and, for many, a new year means new goals and some reflection. If you’re a business owner or your marketing team lead, that should apply to your social media strategy as well. So, let’s take a look at 5 ways you can start 2023 off right!

There is so much to consider when you’re building or revising a marketing strategy and it’s almost impossible to remember everything. So here is a bit of a cheat sheet to help you make better marketing choices this year. Let 2023 be your year for marketing success!

Happy Holidays from the SongBird Team!

'Twas the week before Christmas, the last big marketing push for the year. If your planning’s been done, rest is finally near.

The holiday season is a major shopping (and giving) season, so it’s no surprise that many brands launch holiday campaigns. Let’s take a look at 5 standout holiday campaigns from 2022!

If I everyone is doing it a certain way, it doesn’t mean it’s right for you. Here are 3 surprising marketing tips to help you stand out in 2023.

With everything going on on social media, here are 3 reasons why you shouldn’t ONLY rely on social media to market your business.

Here are 3 ways entrepreneurs can immediately improve their marketing right now (seriously, you can start as soon as you finish reading this blog).

Whether you’re preparing to launch your own business, or have already kicked things off, you may be considering joining one or more social media platforms. Before you do start or expand on social media, there are several things you should consider.

Let’s take a look at the 5 things entrepreneurs should know before starting on social media!

Halloween is coming, but spooky season is officially here! Here are a few classic Halloween movies with some great lessons for business owners.

With less than 100 days until Christmas, you should be in planning mode for the upcoming season.

Here are a few things you need to get in order to have a strong close to the year.

Think it’s too early to start thinking about the holidays? Think again! To help you add more magic to your holiday marketing, here are 4 holiday marketing blogs to help guide your marketing this season.

Here are a few of my favourite articles with some holiday marketing tips and tricks to add a little (or a lot) of sparkle to your holiday marketing campaigns.

Maintaining an online presence is important for the success of any business in 2022, but how often should you be posting to remain relevant?

How do you live in the moment with your business and your marketing yet still plan for the future? Here are a few ways to balance short-term and long-term planning for your business