SongBird Spotlight
Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!
Video content: 11 tips to get comfortable on camera
It's very common to feel uncomfortable on video. A lot of people don’t like the idea of being recorded – especially if you are the centre of attention! Don’t worry, because there are certain things you can do to help yourself feel more comfortable being on camera.
Here are 11 tips to help you get comfortable on camera.
3 Ways to make your marketing more effective
Let’s look at some things you can do to make your marketing more effective – and feel less burnt out about the whole process.
Spring marketing ideas
Spring has officially sprung and it’s a great time to try something fresh, fun, exciting and new! So we’ve picked a few ideas to help inspire your spring marketing!
Marketing check in: Is it time to make changes yet in 2023?
What worked yesterday may not work today. Reviewing your marketing strategy a few times throughout the year will ensure you stay on top of things and get ahead of any changes. Here are a few marketing related things you should note as we move into the next quarter.
Instagram Stories Insights: How to access them and what they mean
If you’re using Instagram but NOT using Instagram Stories, you’re overlooking a valuable opportunity to boost engagement and potentially reach more people. You also need to be able to determine whether you’re successfully using them. To do that you need to access insights and learn how to interpret them.
Marketing lessons from all the Super Bowl LVII hype
Regardless of whether you watched for the football, Rihanna’s half-time show, or the highly anticipated ads, let’s take a peek at the hype surrounding the Super Bowl this year and a few lessons you can take away for your own business.
Marketing to Gen Z: 4 Statistics and what they mean for your business
Let’s look at four marketing statistics for Gen Z and what they may mean for your business.
3 ways to market to Millennials in 2023
Let’s talk about Millennials – still one of the most lucrative consumer groups – and three ways you can market to them more effectively.
2 businesses who started 2023 with a marketing bang
January often starts off slow for everyone and many brands don’t really kick things off until the Super Bowl weekend, but there are businesses who jumped right in with some exciting marketing campaigns.
Let’s take a look at a couple brands who have kicked this year off with a marketing bang.
How to start your 2023 social media strategy off right
We’re already a few weeks into the new year and, for many, a new year means new goals and some reflection. If you’re a business owner or your marketing team lead, that should apply to your social media strategy as well. So, let’s take a look at 5 ways you can start 2023 off right!
Make better (marketing) choices this year
There is so much to consider when you’re building or revising a marketing strategy and it’s almost impossible to remember everything. So here is a bit of a cheat sheet to help you make better marketing choices this year. Let 2023 be your year for marketing success!
The last marketing push of the year
Happy Holidays from the SongBird Team!
'Twas the week before Christmas, the last big marketing push for the year. If your planning’s been done, rest is finally near.
Standout holiday campaigns from 2022
The holiday season is a major shopping (and giving) season, so it’s no surprise that many brands launch holiday campaigns. Let’s take a look at 5 standout holiday campaigns from 2022!
3 surprising marketing tips for 2023
If I everyone is doing it a certain way, it doesn’t mean it’s right for you. Here are 3 surprising marketing tips to help you stand out in 2023.
3 reasons you shouldn’t ONLY rely on social media for marketing
With everything going on on social media, here are 3 reasons why you shouldn’t ONLY rely on social media to market your business.
3 ways entrepreneurs can immediately improve their marketing… right now
Here are 3 ways entrepreneurs can immediately improve their marketing right now (seriously, you can start as soon as you finish reading this blog).
5 things entrepreneurs should know before starting on social media
Whether you’re preparing to launch your own business, or have already kicked things off, you may be considering joining one or more social media platforms. Before you do start or expand on social media, there are several things you should consider.
Let’s take a look at the 5 things entrepreneurs should know before starting on social media!
My favourite Halloween movies and what businesses can learn from them
Halloween is coming, but spooky season is officially here! Here are a few classic Halloween movies with some great lessons for business owners.
2022 Holiday Marketing Checklist
With less than 100 days until Christmas, you should be in planning mode for the upcoming season.
Here are a few things you need to get in order to have a strong close to the year.