SongBird Spotlight
Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!
Media Relations: 2024 stats to consider
Let’s take a look at 6 statistics that you should consider when it comes to media relations.
Writing compelling press releases: Tips and tricks
If you are going to draft a press release, you need to make sure that it is compelling enough to get you media attention and enhance brand reputation as well as effectively communicate your message to a broad audience. Here are some things to consider to ensure your press releases make an impact.
The ultimate guide to a successful DIY media relations strategy
Let’s talk about some of the key essentials of media relations and some practical tips to help you run a successful media relations strategy for your business.
Polished vs. Raw: What kind of video content should you create?
Here are some things to consider about both polished and raw video approaches to help you decide what’s best for your business.
An updated look at the social media algorithm and what it means for your social media strategy
If you’re on social media for your business you’ve probably heard about the “algorithm” - but what exactly does it mean and what does it mean for your social media strategy?
A Look at Traditional Media: How the Landscape Has Shifted and What It Means for Businesses
Consumer behaviour, economic downturn, and the way we do business have all created a shift in the traditional media landscape. What does it mean for businesses who are trying to generate buzz with a more traditional PR strategy?
Consumer trends: What do your customers want from you on social media?
Social media isn’t just about posting a video or an image - in order to be successful on social media - that is consistently successful and not just “viral,” you need to give your customers what they want. So what do they want? Let’s take a look at 3 things that customers want from brands on social media.
Boost summer marketing engagement: 6 ways to harness the power of User Generated Content
Summer is the perfect opportunity to harness the power of user-generated content (UGC) to amplify your brand’s reach and engagement. User-generated content is when your audience creates content instead of you. It could be any form of content – think social media posts about your brand, product reviews, etc. It not only builds trust and authenticity but also creates a sense of community and connection with your audience. Here’s how you can effectively encourage and leverage UGC for your summer campaigns.
3 of my favourite tips about summer marketing
We’re less than a month away from summer and if you’re putting your summer marketing strategy together, this blog is just for you!
Every spring and summer we share summer marketing tips, so let's take a look at some of my favourite tips about summer marketing.
Trying something new: 7 tips for businesses in the summer
For many, summer means a slow down, but it can also be a great time to try something new – maybe even launch a new product or service. As the temperature rises and consumer behavior shifts, it’s the perfect time to have a peek at your marketing strategy to see if you can tweak anything.
Here are 7 tips if you want to try something new this summer.
Social media and politics: What you need to know about a potential TikTok ban
If you’ve been watching or reading the news at all, you’ve probably heard talk about banning TikTok in the United States despite the popularity of the app.
Let’s dig into what’s going on, the implications on the influencer industry and marketing for brands, and more.
My favourite blogs about summer marketing
We’ve written a lot about summer marketing, so I thought I would round up a few of my favourite blogs with some great tips to get you going on your summer strategy.
Social Media Trends: The Impact of New Technologies on Platforms
New technologies are continuing to influence and change how we use social media and the effects it has on us as a community.
The Rise of Influencer Marketing Platforms: Navigating the Landscape
It can be time consuming and even difficult to manage all aspects of influencer marketing, from choosing the right influencers to work with, to building a relationship with them, managing and tracking any campaigns, and more. While you can certainly do this yourself, there are resources to help you run successful marketing campaigns, such as working with an influencer marketing platform or an agency.
Pros and Cons of marketing automation
If you’re considering marketing automation as part of your strategy, here are some pros and cons to help you make the final decision.
Measuring Customer Satisfaction: Metrics and Tools for Success
Measuring customer satisfaction is important because it allows businesses to gauge what customers are saying about their brand, products, and/or services. Here are some metrics and tools to help in your success.
A Guide to Creating Memorable Customer Experiences
What exactly constitutes a memorable customer experience, and how can businesses go about creating them? Let's dig into some best practices to help create memorable customer experiences for your own business.
How to use social media to build better customer relationships
Let’s take a look at how you can use social media to build better customer relationships this year!
5 reasons why customer loyalty is so important in 2024
Here are 5 reasons why customer loyalty is so important in 2024 and what that means for your overall marketing strategy.
Navigating Challenges in the Luxury Market: Lessons from Successful Brands
Every brand, whether luxury or not, is going to face challenges, especially now that people are more conscious about their purchases and when so many markets are saturated with competing brands.
Let’s take a look at how luxury brands are navigating current challenges.