SongBird Spotlight

Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!

Business Felicia Guthrie Business Felicia Guthrie

Tools to allow you to take a break over the holidays

The holiday hustle and bustle is right around the corner and while we’re holiday shopping, spending time with family and friends, and celebrating, it’s important to get some much needed rest as well.

So if you’re hoping to take a much needed break this holiday season, here are some tools, both professional and personal, to help you take a break!

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Marketing, Strategy Candace Huntly Marketing, Strategy Candace Huntly

6 tips for crafting the perfect holiday marketing message

We’ve been talking all things holiday marketing the past couple of weeks. It does get busy, and your customers will be looking for the perfect gifts and experiences. The reality is, unless you have the right message, your holiday campaigns could fall flat, and they won’t have the lasting impact you hoped. Your message needs to go beyond holiday cheer if you want to have a successful holiday campaign.

Here are some tips to help you create a winning holiday marketing message:

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Public Relations, Marketing Candace Huntly Public Relations, Marketing Candace Huntly

Ultimate Guide to Holiday Gift Guide Pitching

The holiday season is often the busiest for many product-based businesses. One of the biggest challenges is getting visibility when everyone is trying to grab attention for their own products. A great way to increase visibility beyond your website and social media platforms is to get products featured in holiday gift guides. They can boost sales, visibility, and brand recognition (the trifecta of marketing!). To get those product features, you need to take a strategic approach. Here is everything you need to know about holiday gift guide pitching.

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Strategy Felicia Guthrie Strategy Felicia Guthrie

Holiday shopping gift guides

Black Friday and Cyber Monday may have passed, but the gift-giving season is just starting to ramp up! Shopping for everyone on your list can be tough, so we’ve compiled a list of 6 holiday shopping gift guides, so keep reading!

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Felicia Guthrie Felicia Guthrie

Leveraging Social Media for Holiday Marketing Success

We’re a few days shy of the first day of fall and September is nearly over, so before you know it, the holiday season will be here. And it’s no secret that it’s a major time in terms of marketing and of course, shopping.

Let’s take a look at a few ways you can leverage social media for holiday marketing success - through Thanksgiving, Black Friday shopping, Christmas, and more.

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Marketing, Strategy Candace Huntly Marketing, Strategy Candace Huntly

How to run a gift guide campaign for the holidays

The holiday season is often the busiest time for many businesses. While there are a lot of ways for businesses to stand out with their marketing, getting included in gift guides can create a bigger push for sales. It’s also great for general visibility among your target audience.

So how do you get your product included in holiday gift guides? Here is everything you need to know.

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Felicia Guthrie Felicia Guthrie

Surprising holiday shopping stats to consider

It’s officially September and that means the holiday season is right around the corner. It’s time to take a look at your holiday marketing strategy and to gear up for the holidays.

To help you make this season a little more merry and holly jolly, we’ve compiled a list of surprising holiday shopping statistics to consider when planning your marketing, keep reading!

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