The holidays are a PERFECT time to draw people into a great brand experience. Here are a few that I’ve come across that were really creative and/or effective. Let’s talk about why they worked so well so you can recreate!

The holiday season is in full swing and that means that this year's holiday marketing campaigns are as well. Let’s unwrap some of our favourite holiday marketing campaigns this year and why they are favourites.

The holiday hustle and bustle is right around the corner and while we’re holiday shopping, spending time with family and friends, and celebrating, it’s important to get some much needed rest as well.

So if you’re hoping to take a much needed break this holiday season, here are some tools, both professional and personal, to help you take a break!

We’ve been talking all things holiday marketing the past couple of weeks. It does get busy, and your customers will be looking for the perfect gifts and experiences. The reality is, unless you have the right message, your holiday campaigns could fall flat, and they won’t have the lasting impact you hoped. Your message needs to go beyond holiday cheer if you want to have a successful holiday campaign.

Here are some tips to help you create a winning holiday marketing message:

Let’s unwrap some of the ways that you can build a festive social media campaign for Christmas this year.

The holiday season is often the busiest for many product-based businesses. One of the biggest challenges is getting visibility when everyone is trying to grab attention for their own products. A great way to increase visibility beyond your website and social media platforms is to get products featured in holiday gift guides. They can boost sales, visibility, and brand recognition (the trifecta of marketing!). To get those product features, you need to take a strategic approach. Here is everything you need to know about holiday gift guide pitching.

This year, when you hear these songs pop up on the radio or while you’re shopping, I want you to associate them with some helpful marketing tips!

So, here are three Christmas Divas and what you can learn from their career and their roll out through Christmas.

Black Friday and Cyber Monday may have passed, but the gift-giving season is just starting to ramp up! Shopping for everyone on your list can be tough, so we’ve compiled a list of 6 holiday shopping gift guides, so keep reading!

Here are 4 ways to incorporate holiday sentiments into your marketing campaigns to finish out the year.

We’re a few days shy of the first day of fall and September is nearly over, so before you know it, the holiday season will be here. And it’s no secret that it’s a major time in terms of marketing and of course, shopping.

Let’s take a look at a few ways you can leverage social media for holiday marketing success - through Thanksgiving, Black Friday shopping, Christmas, and more.

The holiday season is often the busiest time for many businesses. While there are a lot of ways for businesses to stand out with their marketing, getting included in gift guides can create a bigger push for sales. It’s also great for general visibility among your target audience.

So how do you get your product included in holiday gift guides? Here is everything you need to know.

It’s officially September and that means the holiday season is right around the corner. It’s time to take a look at your holiday marketing strategy and to gear up for the holidays.

To help you make this season a little more merry and holly jolly, we’ve compiled a list of surprising holiday shopping statistics to consider when planning your marketing, keep reading!

Happy Holidays from the SongBird Team!

'Twas the week before Christmas, the last big marketing push for the year. If your planning’s been done, rest is finally near.

The holiday season is a major shopping (and giving) season, so it’s no surprise that many brands launch holiday campaigns. Let’s take a look at 5 standout holiday campaigns from 2022!

With less than 100 days until Christmas, you should be in planning mode for the upcoming season.

Here are a few things you need to get in order to have a strong close to the year.

Here are a few of my favourite articles with some holiday marketing tips and tricks to add a little (or a lot) of sparkle to your holiday marketing campaigns.