If you’re using Instagram but NOT using Instagram Stories, you’re overlooking a valuable opportunity to boost engagement and potentially reach more people. You also need to be able to determine whether you’re successfully using them. To do that you need to access insights and learn how to interpret them.

We put so much energy into supporting celebrities and influencers in the public eye on their quest to have it all, but what about the woman standing next to you? Here’s why we need to stop telling women they can’t have it all.

Let’s look at what marketing for Gen X looks like in 2023

Regardless of whether you watched for the football, Rihanna’s half-time show, or the highly anticipated ads, let’s take a peek at the hype surrounding the Super Bowl this year and a few lessons you can take away for your own business.

Let’s look at four marketing statistics for Gen Z and what they may mean for your business.

Let’s talk about Millennials – still one of the most lucrative consumer groups – and three ways you can market to them more effectively.

January often starts off slow for everyone and many brands don’t really kick things off until the Super Bowl weekend, but there are businesses who jumped right in with some exciting marketing campaigns.

Let’s take a look at a couple brands who have kicked this year off with a marketing bang.

Now that we’re settling into 2023, I wanted to remind everyone that it’s more important than ever to start celebrating yourself this year. And it’s not about ego. It’s about growth.

So here are 4 reasons to start celebrating yourself in 2023.

We’re already a few weeks into the new year and, for many, a new year means new goals and some reflection. If you’re a business owner or your marketing team lead, that should apply to your social media strategy as well. So, let’s take a look at 5 ways you can start 2023 off right!

There is so much to consider when you’re building or revising a marketing strategy and it’s almost impossible to remember everything. So here is a bit of a cheat sheet to help you make better marketing choices this year. Let 2023 be your year for marketing success!

It’s always good to reflect on the past year before moving forward. Here are a few of the business lessons we are carrying into the new year.

Happy Holidays from the SongBird Team!

'Twas the week before Christmas, the last big marketing push for the year. If your planning’s been done, rest is finally near.

The holiday season is a major shopping (and giving) season, so it’s no surprise that many brands launch holiday campaigns. Let’s take a look at 5 standout holiday campaigns from 2022!

If I everyone is doing it a certain way, it doesn’t mean it’s right for you. Here are 3 surprising marketing tips to help you stand out in 2023.

We know it can be hard to take a break and slow down, especially as an entrepreneur, but it is SO important. We’ve thought up 10 ways you can enjoy some time off during the winter holidays – even if it’s just a short break

With everything going on on social media, here are 3 reasons why you shouldn’t ONLY rely on social media to market your business.

Here are 3 ways entrepreneurs can immediately improve their marketing right now (seriously, you can start as soon as you finish reading this blog).

It's not necessarily about setting resolutions you won’t keep. It’s about looking at how 2022 is going to impact your 2023 strategy.

Here are 5 things you can do to better prepare yourself for what’s coming for your marketing in 2023.

Whether you’re preparing to launch your own business, or have already kicked things off, you may be considering joining one or more social media platforms. Before you do start or expand on social media, there are several things you should consider.

Let’s take a look at the 5 things entrepreneurs should know before starting on social media!

In Canada, we have a thriving small business community full of diversity and innovative ideas. Here are 8 stats about small business in Canada you might find interesting.